digital marketing

By Abdullah Arif

New advances in digital marketing are influencing how you connect with your audience. We break down 10 of the hottest digital marketing trends for 2022 to help you grow your business in the year ahead.

10 digital marketing trends to watch this year

Trend #1: User privacy and brand transparency

Google announced that third-party cookies would be banned by the end of 2023. Additionally, due to the glut of digital advertising, consumers have become increasingly wary of material aimed at them. Therefore, digital marketers need to be aware of privacy boundaries, which change the way they track their customers’ activity.

This means that many marketers and advertisers will have to rethink their tracking methods. In the meantime, data-driven content and marketing isn’t going away anytime soon; that’s not even the end of personalized advertising. Consider this upheaval of digital marketing monopolies as we know them a sign of a new era of trust and openness between businesses and customers. Let your customers know what kind of information you collect and why, and allow them to easily opt out at any time.

Trend #2: Use of artificial intelligence

Many business areas, including marketing, use artificial intelligence (AI) to simplify and automate what they do. In marketing, AI is typically used to automate processes, such as keyword suggestions, data reporting, and analytics. Marketers are also using AI to create models for predicting future consumer behavior based on previous purchases and browsing history. To improve organic and paid search rankings in 2022, AI will be used with SEO tactics.

Trend #3: Integrating NFTs and Cryptocurrency into Social Media Marketing

Even if you don’t invest in cryptocurrency, the emergence of online currencies and NFT have been hard to ignore in recent years. At first glance, this might not seem like a trend that will impact your marketing, but this kind of passive thinking could end up costing you dearly in 2022. With social media platforms like Twitter integrating cryptocurrency payments and display tools that highlight in-app NFT transactions, now is the time to learn more.

Facebook is currently encouraging the use of NFT display choices and avatars, and we expect other companies to follow. With NFTs and cryptocurrencies, the goal is to think about how to market a brand beyond its products and services as well as the brand itself, its concept and the message it represents.

Trend #4: Influencer marketing and AI

Influencer marketing has evolved from a word-of-mouth marketing method to a critical way for businesses to establish brand credibility online. Three quarters of companies are now devoting a portion of their marketing budgets to influencer marketing. AI tools will be used for many aspects of influencer marketing, from identifying influencers and measuring their engagement rate to performance marketing. AI will allow marketers to perform cost-benefit analyzes to improve relationships with influencers.

The growth of multi-channel influencer marketing initiatives, where marketers seek sponsored influencer collaborations across multiple social media platforms, is another significant digital marketing trend in this industry.

Trend #5: Omnichannel Marketing

As more businesses turn to internet marketing, they are discovering that it is not a one-size-fits-all solution and encompasses a variety of channels: social media, email, websites , e-commerce, video streaming platforms, etc. . Creating a blog, website, and WhatsApp group presence, as well as presenting webinars or live events on social media, are all examples of omnichannel marketing.

When developing content, it is essential for marketers to have an integrated digital marketing strategy to communicate with customers across many channels. It helps a business maintain a consistent brand voice and presence across multiple platforms.

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Trend #6: Leveraging automated marketing tools using AI

As digital marketing evolves, AI-powered automation technologies will become increasingly important to simplify and automate repetitive tasks such as email scheduling and social media updates, which will save marketers time and money. Automated solutions can also help marketers in collecting, compiling, and segmenting data for use in ad campaigns, cart abandonment campaigns, customer product suggestions, and more.

Trend #7: Optimize voice search

By the end of 2022, it is estimated $40 billion will be spent via voice commerce in the United States. As more consumers use voice assistant technologies to search for products and access websites, it’s critical that businesses be ready for voice search. Businesses can better leverage voice search by including long-tail keywords in their content that consumers will say rather than type, and by developing conversational and engaging content.

Trend #8: Take a mobile-first approach

Smartphones have become the go-to device for a variety of everyday tasks, including video streaming, shopping, studying and socializing, and for helping customers find the products and services they need. Google’s mobile indexing policy has compelled businesses to develop mobile-friendly digital marketing strategies to increase interaction with customers. To rank better in search engines and increase organic traffic, it is essential that the company’s website offers mobile-friendly content today.

Trend #9: User intent data

Data is the foundation upon which a modern business builds its digital marketing strategy. Integrating consumer intent data and market signals with an existing customer database enables marketers to identify ready-to-buy customers and deliver relevant content and messaging that will drive them closer conversion step. As Google strengthens its privacy and data tracking policies, it will become essential for marketers to have new ways (surveys, sign-up forms, etc.) to capture user intent data.

Trend #10: Video Marketing

The videos are 53% more likely to get first page rankings and video clips appear in more than 26% of Google search results. As videos have a very high level of user engagement, providing video content on company blogs, websites and social media platforms continues to be important for SEO optimization.

Adopt these digital marketing trends for success

Digital marketing has become essential to drive business growth and profitability. As customers have become more digitally savvy, the increased accessibility of AI gadgets will only propel digital marketing forward in the coming years. It is critical that organizations adopt digital-first tactics to achieve brand expansion and consumer engagement goals.

RELATED: 8 small business trends to watch in 2022

About the Author

Posted by: Abdullah Arif

Abdullah Arif is an SEO expert who works for Out of origin. Apart from optimization, he also writes blogs related to digital marketing including SEO, PPC, and email marketing.

Company: Out Origin
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