10 expert tips to step up your social media and content marketing

There’s no wrong way to craft a digital marketing strategy. Since there are a multitude of platforms and tools, each company must find the most relevant options for their needs. But learning from the mistakes and experiences of other small business owners can give you a head start. Here are tips for getting the most out of these strategies from members of the online small business community.



Hone those social media skills

Social media is constantly evolving. So if you want your efforts to be effective for a long time, it’s more useful to focus on skills rather than specific strategies. In this Blogging Wizard article, Nicola Bleu lists the most important skills for social media managers. And the BizSugar community offered their own thoughts here.

Get the most out of LinkedIn for your small business

LinkedIn isn’t just for personal networking. It can also be beneficial for small business branding and marketing. If you’re ready to get the most out of the platform, read this Crowdspring article from Rizza DC for tips.

Use tweets to explode your brand

Building an active Twitter community means looking at which tweets have had the most impact so far. In this Mostly Blogging article, Janice Wald takes a look at some of her most liked tweets. And it gives insight into how to build a brand and a community on Twitter.

Make the Most of Instagram Hashtags

Hashtags have long been a popular marketing tool for small businesses on social media, especially on Instagram. But if you’re new to Instagram or just building a social network, you might not know how to get the most out of it. Here’s a guide from Anna Sonnenberg of Social Media Examiner.

Increase engagement in social media surveys

Polls can be an amazing way to engage more people in your social media accounts. But not all strategies that fall into this category are effective. Read this Social Media Today article by Mark Walker-Ford for tips.

Consider working with a branding and communications agency

Small businesses don’t always have the resources to hire full-time branding and marketing staff. Fortunately, there are agencies you can work with to outsource some of these important tasks. In this article by SME CEO, Ivan Widjaya explores some services these agencies can help with.

Grow Your Affiliate Marketing Business With These Blog Tips

Affiliate marketing can be a profitable way to grow a blogging business. And there are several strategies that can help you earn more affiliate income. Tracie Johnson shares a few in this post from Pixel Productions. And the members of BizSugar also got involved in the conversation.

Be a more productive blogger and marketer

Writing blog posts and social media content takes time. But honing your skills and creating an intentional schedule can help you get more done during your normal work day. Jess Cooper offers productivity tips for bloggers and freelance writers in this article from Moss Media.

Avoid These SEO Mistakes

SEO is an essential part of any blogging or content marketing strategy. However, some common mistakes can make your efforts less impactful. Check out this 99signals article by Sandeep Mallya to learn what mistakes to avoid.

Create high-converting, low-cost ads

Once you master organic content and social marketing, you can benefit from paid advertising. To get the most out of your investment, read this article by Amy Porterfield on creating high-converting, low-cost ads. Next, head over to the BizSugar Community to see what members are saying.

If you’d like to suggest your favorite small business content to consider for an upcoming community roundup, please send your hot tips to: [email protected]

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