15 Best Digital Marketing Tools and Why We Love Them

The digital marketing industry is constantly changing, and if you feel challenged to do more with less, you’re not alone.

More than ever, marketers need tools to automate repetitive tasks, increase our skills, collaborate more effectively and scale what we do well.

And when it comes to digital marketing tools, there are tens if not hundreds of thousands of options to choose from – certainly hundreds of options for every channel or type of task.

Here are 15 of the most popular digital marketing tools currently on the market (in no particular order) and why they are indispensable to many.

1. Canvas

Steve Jobs once said, “Simplicity is the ultimate sophistication.”

Cloth simplifies the creation of design elements with a sophisticated platform.

If you can’t draw a stick figure, don’t worry. The Canva Design Repository allows you to choose and edit a design without specific skills to create a stunning pixel-perfect design.

Additionally, Canva offers motion graphics, infographics, and videos.

Canva offers a free plan, but if you want to upgrade to a paid plan, it’s worth the investment.

2. HubSpot

HubSpot provides a wealth of tools to help marketers, but the HubSpot CRM is particularly popular due to its powerful features.

The HubSpot CRM provides email tracking and notifications, lead tracking, meeting scheduling, and a live chat option.

Additionally, HubSpot’s ease of use makes the platform stand out from its competitors.

The best part about the HubSpot CRM tool is the price, which is free.

Unfortunately, the downside of the free plan is that it only allows two users to access the CRM.

However, the paid plan has unlimited users and you can add up to one million contacts.


Conversion rate optimization (CRO) can be somewhat esoteric, but it doesn’t have to be with VWO (Visual web optimizer).

VWO measures site clicks, user page scrolling, time spent on site, and exit intent.

The power of VWO is the ability to test different angles for your site to increase your conversion rates.

Testing button colors, titles, landing page layouts, and several other variables is easy with VWO.

You don’t need to be technically inclined to set up tests.

Non-technically inclined people without coding skills can set up tests as easily as a developer.

4. Semrush

To drive traffic to your site, you will need competitive intelligence.

Semrush provides over 50 tools to help you compete with your competitors.

Semrush is widely regarded as an SEO tool, but this may sell it a bit short as the software offers several other digital marketing features.

For example, Semrush offers features for social media competitive analysis, CRO, PPC spying, and PR monitoring.

If you’re looking for a suite of tools to deal with the onslaught of competitors looking to chase you business, Semrush provides a good line of defense.

5. Soft

Once upon a time, carrier pigeons, smoke signals and letters were the norm for communication.

Today, millions of people use Soft as the main means of communication.

Slack is the next evolution in communication. Messages are instant and you can share multiple file formats through the platform.

Additionally, Slack connects you to video conferencing calls and lets you create channels for a select group of contacts to chat as a group to increase productivity.

This too fits well along with various other productivity tools and suites.


The path of least resistance is not always a linear progression.

Asana realized this when they created this fantastic project management software.

Asana provides project managers, product managers, and executives with team member visibility and accountability.

You can break tasks down into subtasks and assign them to team members.

Additionally, you can set milestones and the whole organization can see the progress of projects through tagging tasks.

Through API integrations, Asana also integrates with CRM systems and several other third-party applications.

Plus, you can start using Asana for free.

7. Optin Monster

OptinMonsterpurchased by veteran WordPress aficionado Syed Balkhi is sure to delight you.

Whether you are a startup, small business, or even an enterprise-level organization with a WordPress site or blog, OptinMonster Monster offers advanced features hidden in simplicity to end users.

OptinMonster provides a highly customizable pop-up for collecting emails, countdowns, online forms, content locks, and targeted campaigns based on Google Analytics data that integrates seamlessly with the platform.

8. ConvertKit

ConvertKit provides advanced multi-step email journeys called sequences to increase your email open rates.

Additionally, audience segmentation called rules within the platform offers complex automation for your email sequences that take minutes, not hours, to build with ConvertKit.

Plus, all links inserted into your email sequences are tracked and reported in an easy-to-use dashboard.

ConvertKit also lets you copy and paste code into your articles to create beautiful email signup forms that can easily integrate with your CRM platform of choice.

If you’re looking for cost-effective, user-friendly email marketing software that offers advanced automation and segmentation with a plethora of API integrations, give ConvertKit a try.

9. Anti-bounce

Landing pages can make or break the number of transactions you can drive to your organization.

For example, if you run PPC campaigns, Google Ads assign a landing page quality score that could either help or hurt your efforts to generate sales.

Undo Bounce provides a cost-effective way to create responsive landing pages optimized for mobile and desktop traffic that happen to be aesthetically pleasing and functional.

No coding is required to create landing pages.

The drag and drop editor provides you with everything you need to create the experience you want to create for your target audience.

If you want to add advanced functionality, you have the option to add custom HTML and Javascript.

Unbounce offers over 120 integrations with third-party apps.

Artificial intelligence technology called intelligent traffic can dynamically shift your traffic to the most converting landing page variation, dramatically increasing your conversion rates.

10. Buzzsumo

buzzsumo is a social media tool that has taken the marketing world by storm since its inception by James Blackwell and Henley Wing.

When you need a tool to get to the heart of social media analytics, look no further.

Identifying social media influencers, creating trending journalist profiles, and displaying the most shared content are a few features offered by Buzzsumo that will give you a competitive edge over your competitors.

11. Social Sprout

Have you ever needed to be in more than one place at once?

social sprout gives you the ability to post on multiple social media platforms by automating your social media stories.

The best feature of Sprout Social is the analytics dashboard to gauge activity on each social channel once you’ve automated your posts.

Sprout Social is a no-brainer to add to your tech stack if you have multiple social media channels.

12. Deep Crawl

deep crawl lets you collect impactful metrics – and fast.

Also, unlike several other technical SEO crawlers, a clean user interface makes it easy to navigate the platform.

Deepcrawl makes automated SEO crawls and automated code audits seamless.

Moreover, the platform offers a strategic partner to help you unlock all the powerful features of the platform.

13. Half

Did you know nearly 70% webinars are meant to increase sales and engagement?

If you’re not taking advantage of webinars, you’re seriously leaving money on the table for your organization.

Half is a powerful tool that hosts live events and performs product presentations.

Plus, Demio evergreen webinars that can boost your attendance.

As a 21st century marketer, you know the power of video, but personalization is more critical than ever.

Customization with video is done with Loom.

You can present a video recording or a live video while displaying your face in a small, non-intrusive and elegant circular box.

Loom is excellent for teaching students, providing general overviews and walkthroughs of software products.

Fun fact: The SEJ team uses Loom internally.

15. Lucky Orange

Lucky Orange offers eight tools under one brand.

Simply put, this platform is the closest thing to a Swiss army knife of digital marketing.

A monthly plan gives access to the following tools:

  • Thermal mapping.
  • Video recording sessions.
  • Live chat box.
  • Conversion funnel analysis.
  • Visitor Profiles.
  • Contextual ads.
  • User surveys.
  • Dashboard analysis.

Guess how much it costs for the starter plan?

Drum roll please.

Plans are starting to $10 per month.

Startup founders, established business owners, or anyone with a web presence can gain a better understanding of your audience with Lucky Orange.

Google Analytics is still a go-to, but dig deeper into your analytics with this affordable and versatile tool.

In conclusion

Regardless of the digital marketing niche you operate in, automating your marketing efforts is the current reality.

These 15 tools can help you automate specific tasks, save you time, and ultimately generate more revenue for your organization.

If you’re a startup founder, blogger, or small internet-based business, consider integrating these tools into your tech stack.

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