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May 2019

5 Metrics That Prove Your Content Marketing Efforts Are Failing (And How to Revive Them)

2019-05-29
By: Phil B. Owens
On: May 29, 2019
In: Content marketing

The first step to measuring your content marketing performance is to make sure you’re looking at the right metrics. In 2018, 47% of B2C content marketers and 54% of B2B content marketers said the metrics they track often don’t align well with their overall goals. This makes it impossible toRead More →

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