Content and content marketing are not the same. Here’s how to frame the 11 best content formats.

On: August 20, 2020

Opinions expressed by Contractor the contributors are theirs. On the Internet, content is anything that expresses thoughts, information, or experiences in written, visual, or audio form. sunman | Getty Images This article is content. The 95 million photos uploaded to Instagram today are content. The 500 hours of videos uploadedRead More →

The 6 Elements of the Content Marketing Process

By: Phil B. Owens

On: August 11, 2020

In: Content marketing

No matter how far we get into the era of content marketing as mainstream practice, many marketers still can’t find their footing. Most of us logically know that content marketing and content creation aren’t synonymous, but you wouldn’t know that from looking at our schedules or to-do lists. The excessiveRead More →

August 2020