Online content abounds. 4.6 billion pieces of content are produced dailyeach competing for your consumer’s limited attention. The industry is saturated, to say the least. On the one hand, a flash of content is good for searchers because they’ll find information about just about anything they’re looking for. On theRead More →
According to a report by Demand measurementContent marketing efforts cost 62% less than traditional marketing and generate up to three times more leads. Restaurants and the wider hospitality industry have been slow to jump on the content marketing bandwagon, but with the benefits it brings, restaurant owners can no longerRead More →
Content marketing is not new. Only the term can be considered recent. The creation of targeted information – about companies, products, services and just about anything else – has been around for generations… under different names. Collateral, sales aids, product literature, brand books…all were old nicknames for what is nowRead More →
What is the optimal word count for content? You may be asking yourself this question as you strive for perfection in your content strategy. But Kim Moutsos, editorial vice president of the Content Marketing Institute (CMI), says that’s the wrong question. Your strategy for creating strong content shouldn’t be aboutRead More →