We all hope that we will return very soon to a world of in-person events, lunch get-togethers and networking mixers. However, even once we return to in-person meetings, the importance of digital marketing and online communications will not disappear. In fact, the recent pandemic has demonstrated that digital connections andRead More →
Broadly speaking, advertising means creating content you want people to see; it is pushing. Content marketing is pull: content creation public wants to see – and will actively search for themselves. That’s why for many businesses, content marketing forms the backbone of their marketing efforts, hopefully attracting customers in aRead More →
Opinions expressed by Contractor the contributors are theirs. You are reading Entrepreneur India, an international franchise of Entrepreneur Media. Essentially, anyone involved in marketing in 2021 faces the ever-evolving digital industry of MarTech. There is an ever-increasing demand for marketing automation software and strategies that offer an all-in-one solution. RossRead More →
Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you’re reading this on MarketingProfs, you probably don’t need me to tell you what content marketing does and what it’s used for. But what about thought leadership? For some, the term setsRead More →
Most custom fabrication companies and service providers have a comprehensive list of their capabilities, services, materials, machinery, and certifications. These are the basics that help potential customers understand what you can do for them.Read More →
Upland Software this week completed the acquisition of BlueVenn, a customer data platform focused on marketing automation, for $54.3 million in cash. Upland hosts over 20 cloud applications for a variety of business tasks, including document management, voice of the customer, email and mobile marketing, RFP response, and CRM phoneRead More →
PHOTO: Kelly Sikkema Content marketing is one of the most valuable tools brands have to communicate with their audience. Strategically, brands can post compelling messages that grab the attention of their target consumers. Whether through images, infographics, web pages, videos, blogs, or newsletters, marketers have the ability to deliver relevantRead More →