One of the many challenges I face with my clients is creating content that is visually appealing and informative, while motivating them to make a purchase. While many seminars, professionals, and books will tell you there are “five steps to success” or best practices, ultimately knowing your customer’s buying mindsetRead More →

Lindsey Tjepkema is a fifteen year veteran of B2B marketing and has watched the growth of content marketing during that time. Based on her experience working with several companies, she found content marketing to be a very manual and time-consuming process with no way to measure her performance. She decidedRead More →

Wikipedia can be useful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007 all external Wikipedia links include the no following attribute, instructing search engines not to count links in page ranking algorithms. All external linksRead More →

The importance of content/emotional triggers in content marketing. By Sharmin Ali The content industry has evolved and broadened its scope considerably over the past decade. Today, content creators use multiple formats – text, images, videos, podcasts and webinars to create engaging content and get their message across to their targetRead More →

PHOTO: Adobe Content marketing can provide one of the most remarkable transformations for any business when done correctly. As a strategic approach to creating and distributing valuable and relevant content to a target audience, businesses around the world have seen the benefits of properly implementing content marketing. According to theRead More →