Diving brief: L’Oreal USA is expanding its Pinterest activation with a new campaign that leverages the platform’s content creators, according to an emailed announcement to Marketing Dive. The reconciliation begins this week and will continue until mid-September. More than 20 Pinterest creators will develop branded content for seven of L’Oréal’sRead More →

What do we mean by marketing automation? Marketing automation is a broad term that encompasses many technologies, tools, and solutions designed to improve the efficiency of your marketing process while creating less work for the individual. Marketing and sales departments should use marketing automation to automate online marketing campaigns andRead More →

Account-based marketing is hot in B2B sales because it works. ABM can be an interesting strategy to pursue if your organization wants to reduce costs and increase leads. According to a Forrester Consulting analysis of software company ABM Terminus, companies have reduced their marketing campaign costs by 40% using ABM.Read More →

Helsinki-based e-commerce platform Nosto has acquired content marketing startup Stackla. This is Nosto’s first acquisition and a strong entry into the Australian and South Asian markets. To date, Nosto has raised $32.8 million across 4 rounds from investors including OpenOcean Capital, Idinvest, Sanoma Ventures, Tesi, EIB, Wellington Partners and KreosRead More →