Content marketing refers to online content such as blogs, white papers, press releases, social media posts, newsletters, opt-in email marketing campaigns, videos and images that are posted online for the sole purpose of connecting and engaging with your target audience. It is thoughtful and relevant information that adds value and,
London, UK, June 24, 2021 (GLOBE NEWSWIRE) — Digital marketing agency Noble Network is updating its services to help local small and medium businesses in the Miami, Florida area gain greater online exposure and associated recognition within their industries. Noble Network’s goal is to help companies with fewer resources compete
Provided Andrea Stevens says developing content (aka “stories”) is a great way for businesses to build connection, familiarity, trust, and empathy with your target audiences. OPINION: Content marketing is nothing new. The concept has been around for a while, but the words are often talked about as a complex marketing
Diving brief: L’Oreal USA is expanding its Pinterest activation with a new campaign that leverages the platform’s content creators, according to an emailed announcement to Marketing Dive. The reconciliation begins this week and will continue until mid-September. More than 20 Pinterest creators will develop branded content for seven of L’Oréal’s
What do we mean by marketing automation? Marketing automation is a broad term that encompasses many technologies, tools, and solutions designed to improve the efficiency of your marketing process while creating less work for the individual. Marketing and sales departments should use marketing automation to automate online marketing campaigns and
A few names have become synonymous with “content marketing,” and HubSpot is one such organization. With tons of valuable content on their blog, streamed for free through the HubSpot Academy and more, HubSpot has been almost the school all aspiring content marketers have attended, virtually. In this week’s episode of
Account-based marketing is hot in B2B sales because it works. ABM can be an interesting strategy to pursue if your organization wants to reduce costs and increase leads. According to a Forrester Consulting analysis of software company ABM Terminus, companies have reduced their marketing campaign costs by 40% using ABM.
Helsinki-based e-commerce platform Nosto has acquired content marketing startup Stackla. This is Nosto’s first acquisition and a strong entry into the Australian and South Asian markets. To date, Nosto has raised $32.8 million across 4 rounds from investors including OpenOcean Capital, Idinvest, Sanoma Ventures, Tesi, EIB, Wellington Partners and Kreos