How have your podcast listening habits changed over the past year? Back when I had a morning commute, I made the most of my morning routine by listening to my favorite podcasts. Now that remote work is the norm, it’s been a little harder to find the time to getRead More →
By Luke Fitzpatrick For digital marketers, the arrival of a new year is an opportunity to improve and strengthen their marketing strategies. This could mean staying up to date with trends that could shape the world of digital marketing for small businesses. Now that the chaos of 2020 is behindRead More →
Data-driven marketing is the new normal. The return on investment generated by your content marketing efforts is the top question for any marketer these days. Analytics has become an integral part of any marketing strategy – in case it isn’t in your organization, you better learn. Today, metrics go beyondRead More →
Not a day goes by that I don’t talk to a startup entrepreneur who wants to discuss marketing and how to get results fast. So, let’s get that out of the way: Marketing takes time. There are some tactics you can use to generate a relatively short-term return on investmentRead More →
Marketers must remember that data by itself is not powerful, but grants power to those who can understand it and effectively deploy their learnings. (iStock Image) By Priyam JhaA long time ago, whale oil was the most popular commodity in the world. From street lights to seagoing vessels, it poweredRead More →
Remarkety provides retailers with highly intelligent and personalized email and SMS campaigns to engage online shoppers. This will be Namogoo’s second acquisition in just over a year. Namogoo, the Continuity of the digital journey Platform, today announced its acquisition of Remarkety, a leading provider of data-driven marketing automation solutions. ThisRead More →
In August 2021, e-commerce and omnichannel retailers have many content marketing topics to choose from, including back-to-school shopping guides, informative e-books, MTV’s 40th anniversary, presidential jokes and items with an international flavor. Content marketing is the process of creating content, publishing and promoting it to attract, engage and retain anRead More →
While the future of retail may be largely digital, we know there will be an equally strong focus on meaningful communication with consumers. It’s a strategic space to navigate, as the already crowded e-commerce market has become much busier due to the pandemic. Sure, customers are used to shopping online,Read More →