Marketing automation is now used by 51% of companies. About 58% of B2B companies want to use it. The total cost of ownership of marketing automation tools is determined by many factors. The best marketing tool should be easy to deploy so the company doesn’t have to spend a lotRead More →
You know that email you get every morning that keeps sending irrelevant offers and information, misspelling your name, and cluttering your inbox? Much of this communication comes directly from companies using the “batch and blast” email approach with little to no personalization or attention paid to how people “buy.” WhileRead More →
Jason du Preez shares three ways marketers can leverage marketing automation to better meet customer needs and accelerate growth. Marketing departments rely on managing large amounts of data to create personalized, relevant and contextual engagement with customers and cross-functional campaigns. This has generally been handled through complex data extractions andRead More →
Bangladesh Brand Forum, in association with International Advertising Association Bangladesh, hosted the first-ever Content Marketing Conference from August 20-21. Founder and Managing Director of Bangladesh Brand Forum, Shariful Islam opened the virtual conference. During his opening remarks, he said, “While content and everything associated with it has grown in popularity,Read More →
Silos can hold your team back, whether it’s a breakdown in communication between marketing and sales or marketing functions that simply don’t work well together. Too often, content marketing is treated as something separate from the rest of your brand marketing. As a result, brands are losing opportunities to amplifyRead More →
NEW YORK, Aug. 18, 2021 (GLOBE NEWSWIRE) — The Content Marketing Institute (CMI) has just announced the finalists for the top five prizes of the prestigious Content Marketing Awards 2021, the world’s largest content marketing awards program and the oldest in the world. world of content creation, distribution and innovation.Read More →
Houston, TX. – A $1 million preferred partner investment led by Golden Section Ventures (GSV) has been secured to drive expansion of the already significant growth of a Williamsport company. MXTR, headquartered at 1000 Commerce Park Dr., Williamsport, is the leader in marketing automation solutions for businesses with franchise andRead More →
UNIVERSITY PARK, Ill., Aug. 17, 2021 (GLOBE NEWSWIRE) — Applied Systems® today announced the latest innovation in Applied Marketing Automation. Launched in September 2020, Applied Marketing Automation enables thousands of agents to easily create and deliver targeted and informative marketing campaigns to their customers and prospects by leveraging the app’sRead More →
Harry Resnick (left) Rafael Rocha (right) Founder of NuWave who transformed the way entertainment … [+] artists market their work. NuWave Building new economies in the entertainment world, NuWave is no stranger to the success that comes with the following trends. They have transformed the way entertainment artists market theirRead More →
Mailchimp Inc., one of the largest providers of digital marketing tools as a service, could be acquired in a deal worth $10 billion or more. Bloomberg reported the news Wednesday afternoon, citing sources familiar with the matter. The sources said Atlanta-based Mailchimp had attracted interest from private equity firms andRead More →
2022 is coming, and with it new possibilities to explore in content marketing. While the opportunities may be plentiful, brands need to prioritize strategies that will yield greater ROI. Here are two approaches to content marketing, albeit old school, but they still demonstrate greater ROI than most brands think theyRead More →
Content marketing is one of the most powerful tools you have as a small business owner. It is the process of creating content for your website to attract new traffic, increase your subscriber count, and increase your sales. In this article, we’ll outline several different content marketing tactics that consistentlyRead More →
Around 2004, the marketing world was buzzing with a new trend: marketing automation. Robust new platforms have burst onto the scene, opening up a world of possibilities for marketers to get more done in less time. What was the promise of this new category? This marketing automation would remove allRead More →
Marketers and executives are always wondering how to make their campaigns more productive and effective via multi-channel communication with the support of emerging self-learning and decision-making technologies is always something financial services are eager to implement. implemented. The article discusses these technologies and how to get the most out ofRead More →
The world of NFTs (Non-fungible tokens) has opened up a world of digital art. “NFTs have become a hot topic for anyone who makes a living as a creative person online,” writes Abby Ohlheiser for MIT Technology Review, “prompting a rush to understand a concept that is deeply mired inRead More →
Want to know what content marketing really is? It’s easy, is content marketing all about storytelling? By the end of today’s article, you should know exactly the connection between storytelling and the skills to become one so you can help brands, professionals and businesses like me help them generate growth,Read More →
In September 2021, content marketers can offer courses, suggest giveaways, celebrate holidays like Grandparents Day and Mid-Autumn Festival, or provide hands-on help. Content marketing is the creation, publication and promotion of content to attract, engage and retain an audience of customers. Content marketing can boost search engine optimization. It canRead More →
A workstation. PICTURES | TO FILE The concept of content marketing dates back to the 1670s when Dutch inventor Jan van der Heyden designed white papers, visual content, and catalogs to market his fire hose. Hundreds of years later, the general content marketing strategy has largely remained the same, althoughRead More →
Opinions expressed by Entrepreneur the contributors are theirs. Content is an essential part of your company’s online marketing approach. But to truly excel at delivering content that aligns with your business goals, you need to do more to stand out from the crowd. You need a content marketing strategy thatRead More →