Jason du Preez shares three ways marketers can leverage marketing automation to better meet customer needs and accelerate growth. Marketing departments rely on managing large amounts of data to create personalized, relevant and contextual engagement with customers and cross-functional campaigns. This has generally been handled through complex data extractions andRead More →

Bangladesh Brand Forum, in association with International Advertising Association Bangladesh, hosted the first-ever Content Marketing Conference from August 20-21. Founder and Managing Director of Bangladesh Brand Forum, Shariful Islam opened the virtual conference. During his opening remarks, he said, “While content and everything associated with it has grown in popularity,Read More →

Silos can hold your team back, whether it’s a breakdown in communication between marketing and sales or marketing functions that simply don’t work well together. Too often, content marketing is treated as something separate from the rest of your brand marketing. As a result, brands are losing opportunities to amplifyRead More →

Houston, TX. – A $1 million preferred partner investment led by Golden Section Ventures (GSV) has been secured to drive expansion of the already significant growth of a Williamsport company. MXTR, headquartered at 1000 Commerce Park Dr., Williamsport, is the leader in marketing automation solutions for businesses with franchise andRead More →

UNIVERSITY PARK, Ill., Aug. 17, 2021 (GLOBE NEWSWIRE) — Applied Systems® today announced the latest innovation in Applied Marketing Automation. Launched in September 2020, Applied Marketing Automation enables thousands of agents to easily create and deliver targeted and informative marketing campaigns to their customers and prospects by leveraging the app’sRead More →

2022 is coming, and with it new possibilities to explore in content marketing. While the opportunities may be plentiful, brands need to prioritize strategies that will yield greater ROI. Here are two approaches to content marketing, albeit old school, but they still demonstrate greater ROI than most brands think theyRead More →

Marketers and executives are always wondering how to make their campaigns more productive and effective via multi-channel communication with the support of emerging self-learning and decision-making technologies is always something financial services are eager to implement. implemented. The article discusses these technologies and how to get the most out ofRead More →

In September 2021, content marketers can offer courses, suggest giveaways, celebrate holidays like Grandparents Day and Mid-Autumn Festival, or provide hands-on help. Content marketing is the creation, publication and promotion of content to attract, engage and retain an audience of customers. Content marketing can boost search engine optimization. It canRead More →

A workstation. PICTURES | TO FILE The concept of content marketing dates back to the 1670s when Dutch inventor Jan van der Heyden designed white papers, visual content, and catalogs to market his fire hose. Hundreds of years later, the general content marketing strategy has largely remained the same, althoughRead More →