Content is king and content marketing has exploded over the past decade. Businesses are starting to see real value in marketing content (instead of products or services) to consumers. And the real estate industry is no different. The goal of content is to engage your potential buyers and lead themRead More →

Brands have a significant opportunity to improve their content marketing, with research from News Corp Australia revealing that only 34% of Australians believe brands meet their content needs. The Power of Brand Content study, which surveyed 1,000 Australians, was commissioned by the publisher’s content agencies; Medium Rare, Storyation and Suddenly,Read More →

GREENSBORO, NORTH CAROLINA (September 22, 2021) – The Content Marketing Institute (CMI) has named Pace Communications, North America’s largest independent full-service female-owned marketing agency, the winner in the category of the award. agency of the year 2021. CMI’s Content Marketing Awards program is designed to recognize the best content marketingRead More →

Listen NEW! Listen to the article Login or register to access this audio feature! No worries… it’s FREE! Although every business has its unique set of marketing challenges, all of these challenges seem to stem from one root cause: changing behaviors and expectations of today’sRead More →

Deciphering Marketing Automation for the B2B world By Raman Mittal B2B marketers are witnessing a rapid snowballing of digital platforms that can influence the overall customer journey. The emergence of these platforms has made it increasingly difficult for marketers to manually utilize their full potential simultaneously. This leads to increasedRead More →

Content has always been king, but it took a pandemic to remind us how essential good digital content is for B2B brands to connect with audiences. According to research by Demand generation report, 61% of marketers rank content marketing as one of their most important tactics for engaging prospects, generatingRead More →

LEHI, Utah, September 1, 2021 /PRNewswire-PRWeb/ — CEO of Mailbox Power Joe Kenemore today announced the appointment of mike whitmire to the Executive Vice President of Marketing. Whitmire brings deep marketing automation expertise to the growing customer engagement business. Mailbox Power provides a platform for professionals to create personalized giftsRead More →