NNA | Update: October 26, 2021 6:42 p.m. STI Bombay (Maharashtra) [India] October 26 (ANI/Newsvoir): Leading content marketers and brand custodians across the country and around the world believe that content marketing needs have increased significantly over the past two years. And consumers, communities, and the growth of regional contentRead More →

How many apps do you have on your phone? Hakeem James bets your device is full, but when it comes to your favorite places to eat, their technology hasn’t made a difference. But, according to James, these apps are often how restaurants know their customers today, including through promotions andRead More →

The evolution of digital marketing also calls for big changes in content marketing strategy. By 2022, marketers will need to embrace the latest trends in content marketing by changing tone, style, and format for a voice-driven world. After a turbulent fiscal year, the importance of content is set to growRead More →

When Covid first hit, essential business services and products company Bunzl knew its need to elevate email marketing with up-to-date personalized messaging had suddenly become urgent. Delivering goods in the disrupted world of Covid lockdowns was difficult for most businesses. But Bunzl’s wide range encompassing cleaning, hygiene, healthcare, hospitality, foodRead More →

As business becomes more complex, a combination of the right tools, training and technology is essential for revenue-generating teams Published: October 13, 2021 at 6:38 a.m. CDT OWINGS MILLS, Md., October 13, 2021 /PRNewswire/ — Sandler (www.sandler.com), one of the world’s largest training organizations, and HubSpot, the leading global CRMRead More →

Comparisons, top 10 lists, customer testimonials, an old mystery, and Thanksgiving leftovers are all topics that could influence your content marketing business in November 2021. Content marketing is the act of creating, publishing, and promoting content for the express purpose of attracting, engaging, and retaining customers. Here are five contentRead More →

Marketers have started implementing marketing automation tools to streamline processes such as email, social media management, and campaign tracking. However, new research suggests that there is still room for improvement in this area. Ascend2 recently released its “State of Marketing Automation” report, and the majority of marketers (54%) said theyRead More →

Businesses need to consider consumer psychology and resist the temptation to maximize short-term profits at the expense of consumers. From segmentation to pricing, virtually every process involved in marketing can now be automated. The ability to track individuals’ online behavior and merge data sources increasingly allows marketers to target consumersRead More →