The metaverse is currently one of the hottest areas of marketing, but questions remain about how privacy – a increasingly important value for consumers – will be factored into the burgeoning space. A lack of technical knowledge about augmented reality/virtual reality (AR/VR), historically slow-moving political regulations, and consumer skepticism createRead More →

Using storytelling in marketing can help create a captivated audience. Getty Stephanie Ricci contributed to this story. Sean Stanleigh’s extensive journalism background has allowed him to develop a deep understanding of storytelling. Working in various senior editor roles at The Globe and Mail and The Toronto Star provided him withRead More →

Dublin, Nov. 24, 2021 (GLOBE NEWSWIRE) — The “Marketing Automation – Global Market Trajectory & Analytics” report has been added to from offer. Global marketing automation market to reach $6.3 billion by 2026 Amid the COVID-19 crisis, the global marketing automation market estimated at US$3.9 billion in 2020 isRead More →

Still, radical action needed to save Palestinian economy, says Gaza-based economist [Gaza City] The COVID-19 pandemic has deeply shaken the world, including the world’s largest economies, with serious and far-reaching consequences. However, the effects are particularly devastating for the Palestinian territories, and in particular for the Gaza Strip. With anRead More →

“Does the digital transformation journey have to happen entirely in-house or can some parts be outsourced or can we just outsource the whole part,” asked Prasad Sangameshwaran, Managing Editor,, while presenting guests during the fireside chat at MarTech Asia Summit 2021. Ashish Tiwari, Director of Marketing and Digital, FutureRead More →

Like any new tool, marketing automation takes time and training to use effectively. Digital Nation spoke with Racquel Collard, branding manager at Ethernet cable provider 4Cabling, about the opportunities and challenges she faced while implementing four different marketing automation platforms. Collard says automation tools can help marketing scale, as wellRead More →

NEW YORK, November 15, 2021 /PRNewswire/ — According to research report “Content Marketing Market – Forecast and Analysis Report 2021-2025“, the market is expected to grow at a CAGR of 15.73% in 2021 and is expected to grow at a CAGR of 16% from 2020 to 2025. Attractive Opportunities inRead More →

During the COVID-19 pandemic, we’ve experienced the importance of marketing and communications, and realize that brands and companies that invest heavily here will emerge stronger on the other side. With a lack of face-to-face interaction, the traditional B2B model is not adequate and has forced B2B buyers and sellers toRead More →

Content marketing is a constant flow of planning and production. And topics, even for search engine optimization, can be hard to come by. Content should be useful, informative, or entertaining, and it should help a business attract, engage, and retain an audience of customers and prospects. So for December 2021Read More →

The demand for creative and high-quality content is increasing in our digital world. Consumers want engaging and personalized experiences when they connect with brands. Therefore, customer experience with content is one of the main indicators of success in many marketing organizations. “Today, customer expectations are growing at a rate we’veRead More →

Greenlight’s Ysabelle Devereux won the ‘Rising Star in Content Marketing’ category at the Drum Awards for Content 2021. Here, the team behind the winning entry shares the secrets to Ysabelle’s success… how it started Ysabelle Devereux’s journey in digital public relations began after completing her Masters in Corporate Communication, MarketingRead More →