3 keys to a highly effective content marketing strategy

Opinions expressed by Entrepreneur the contributors are theirs.

Covid-19 has dramatically altered business-to-business marketing plans. As Forrester noted recently, “It’s more than a combination of discrete trends such as rising bounce rates, falling open rates, or rising unsubscribe rates; it’s that buyers now expect a fundamentally different relationship with your business. Therefore, creating compelling, relevant, and consistent content is a very effective way to grab and hold your audience’s attention, earn their trust, and ultimately convert them into customers.

skaman306 | Getty Images

In a world full of fake ads and eroding trust, content marketing should be at the heart of any digital marketing strategy. It’s the foundation of all digital marketing channels, including SEO, PR, social media, and traffic generation. According to Hubspot, 70% of marketers are actively investing in content marketing in 2020. Rather than trying to sell your products or services directly, you offer useful and relevant content to your prospects and customers to help them overcome their challenges. Thus, the focus is on content – ​​whether in the form of infographics, YouTube videos, white papers, web pages, or information in other formats.