The tech industry marketing veteran will lead the agency’s consulting services, helping clients rethink their digital future in today’s changing environment.
NEW YORK, NY, USA, April 12, 2022 /EINPresswire.com/ — 325, an award-winning and leading digital marketing agency in biotech, pharma, healthcare and finance, is pleased to announce that Chalva Tchkotoua, a technology industry marketing veteran, will be joining the agency as marketing + digital director. As part of his scope, he will focus on building the consulting services within 325 to help clients “think digital” as they reimagine their digital future in today’s changing landscape. today. Web 3.0, Metaverse, NFTs and Blockchain technologies are becoming increasingly important to the future of businesses as their physical and virtual worlds intersect in a mixed reality universe.
Chalva has extensive experience helping companies develop their go-to-market strategies, ensuring they maximize their competitive advantage and transform their organization into a digital enterprise. In his new role, he will work with clients to position them as a market leader and disruptive brand as they seek to capitalize on the metaverse’s rapid evolution in the marketplace.
Helping clients navigate their “digital journey” through design thinking, Chalva will also work with clients to help them create and deploy targeted digital strategies to increase market share and help them to transform the way they interact with their own customers and prospects. He strongly believes that the global customer experience is rooted in the art of diplomacy and consensus building, and attributes his international experience having lived and worked in Europe to his ability to help customers successfully navigate cultural sensitivities on a global scale. This enables the development and implementation of award-winning programs in multiple markets by capitalizing on the expanding digital universe.
“Given Chalva’s experience leading global integrated digital marketing programs that drive brand positioning and lead generation, he will be a tremendous asset and a welcome addition to our talented team,” said Cheryl. Marchese, Founder and CEO of 325. “In his role, he will also help expand our partner ecosystem and capabilities as we seek to give our customers and their brands a competitive advantage in today’s marketplace. today.
“It’s an exciting time to join 325 and I’m excited to join Cheryl and her team as we see huge demand from customers to help them position themselves as a leading challenger brand in their market segment. Through design thinking strategies, we’ll help them reinvent and navigate their digital future and explore the art of what’s possible both as a business, but most importantly through the voices of their customers,” Mr. Tchkotoua said.
Prior to assuming her current role, Chalva held senior marketing and strategy positions at global technology consulting firms Accenture and Cognizant, as well as companies such as Time Warner Cable Business Services. He also helped scale several private equity-backed B2B SaaS companies that were going through a phase of hyper-growth and global expansion.
He began his career at Young & Rubicam, a global advertising conglomerate, where he worked in their London, New York and Miami offices, focusing on business-to-consumer technology clients and the business-to-business market. As a passionate technologist, Chalva currently sits on the advisory board of a mixed reality startup, HyperTunnel™.
325 is a fast growing strategic digital marketing agency. For more than twenty-three years, the team’s proven design-driven thinking methodology has helped companies break down roadblocks and solve complex challenges while delivering greater return on investment. Specializing in the biotech, pharma, healthcare and finance industries, 325 is committed to “elevating the future of your brand” by creating forward-thinking, thought-provoking and engaging creative platforms.