In an increasingly online world, there’s no denying that digital marketing matters, no matter the size of your business.
But even though we know that digital marketing is important, it is difficult to understand how to implement effective tactics. With ever-changing algorithms and the various factors of search engine optimization (SEO), social media, content marketing, website design and development, there are so many necessary components that enable to stay on top.
So we spoke with expert Matthew Goulart – the founder of the award-winning digital marketing agency Ignite digital — to learn some tips and tricks on what businesses could do to improve their digital marketing strategies.
Start by identifying the problem
The man behind the solutions, Goulart, says it’s all about SEO. “Search engine optimization is the biggest playground in the marketing schoolyard. If you’re not playing in the sandbox of Google search, your business is likely to suffer.”
So to start by tackling the tip of the search engine iceberg, Ignite Digital offers a free competitive analysis to provide valuable information about a company’s performance relative to its competitors. This gives the client, as well as Ignite Digital, valuable and free information. “If we can’t help an organization increase their SEO, we won’t onboard them as a client,” Goulart says. There is a level of trust right from the start.
It is also this free, risk-free personalized quote that has enabled Ignite Digital to achieve an average customer return on investment (ROI) rate of 302% and a retention rate of 92%, because they only work with companies they know they can help.
Even if your company’s marketing platform is in good shape, Goulart believes there’s always room for improvement. “We have [clients] who have embarked with us and who have an enormous amount of resources and financial and personnel support that we still run into problems with the simplest of items,” he told Daily Hive.
Use free tools and information
Goulart says some of the most common mistakes Ignite Digital makes are using outdated SEO strategies that they believe are new, incorrectly tracking their results, and not using multi-channel strategies.
“Google is constantly evolving and its algorithm is constantly changing,” says Goulart. “Keeping up to date and implementing the right SEO strategies is critically important to your organization.”
Ignite Digital itself offers an experienced team of account managers and in-house strategists who provide round-the-clock management, so you always have someone to ask those questions.
As for tracking information, Goulart suggests using Google Analytics Goals, a simple and free marketing results tracking tool that can be combined with call tracking. “Organizations that want to generate leads or sales should use Google Analytics goals to see where the business is coming from directly; it’s open and transparent.
Goulart explains that with Google Analytics goals, you can track form fills on your website, and with the addition of call tracking to your report, you can find out which pages are getting the most calls, which helps you. helps you focus on that page and generate more leads. .
Another common mistake is not using all of your company’s marketing channels. “Multi-channel strategies should be used together to help increase the overall business goals that these channels were seeking to achieve,” Goulart says.
“For example, if you have a billboard on a main road, add another marketing channel like Google Ads and Bing Ads.” As an agency, Ignite Digital is open to helping businesses with all marketing channels including SEO, Google Ads, Facebook/Instagram Ads, Bing Ads, and Youtube Ads. Plus, with their specialized Google Ads bidding algorithms, they’re sure to put your business ahead of your competition.
Identify your main objective
According to Goulart, the main factor to focus on, regardless of your type of business, is your goal. It’s about identifying the main goals you have for your marketing, and once that’s established, it needs to be properly tracked and analyzed.
For example, a strategy aimed at increasing brand awareness will be very different from a strategy aimed at increasing online sales or leads. “Imagine that a marketing channel is generating $1 million in profit, but you haven’t tracked it,” Goulart says. “This marketing channel would never have received the credit and would most likely have been terminated. Whereas if followed, most organizations would continue to invest in this marketing channel to help scale it.
Give your website the TLC it needs
Goulart emphasizes that a company should treat its website as “the heart of all [of its] marketing initiatives.
“Start by looking at the website, it’s the heart of every marketing channel. It’s central to everything a marketer does and your website should be a well-oiled machine,” he explains. he. “If we can imagine a bicycle wheel, imagine it at the center, everything connects to it and through it.
Goulart suggests you start with the basics, which he explains to be a broken link check, Google Website Core Vitals, Schema Checker, Website Speed Test, and an analysis of the effectiveness of your call to action for help increase your organization’s goals.