Content marketing is a constant flow of planning and production. And topics, even for search engine optimization, can be hard to come by.
Content should be useful, informative, or entertaining, and it should help a business attract, engage, and retain an audience of customers and prospects.
So for December 2021 content marketing, consider industry forecasts, holiday how-to articles, New Year’s resolutions, and a few uncommon holidays.
1. Industry forecasts
December is the beginning of the end, the last month of the year. It’s a natural time to predict trends and changes for 2022.
For your content marketing, consider creating articles, videos, or podcast episodes that predict changes in the industry your business serves.
For example, a B2B merchant selling restaurant supplies may want to forecast demand for vegetarian or vegan menu items. This forecast could answer several useful questions for restaurant owners and managers.
Should restaurateurs add new vegetarian and vegan items? Is there evidence that the trend is running out of steam? Are there more vegetarian and vegan customers? How does the vegetarian and vegan trend compare to interest in the keto diet?
Google Trends, which shows the popularity of search terms, can provide some insight. The screenshot below compares the search volume for “vegan” and “keto”.
Similarly, an online retailer selling sports equipment to high school students and their parents might consider a forecast that compares the cost of a college education and the number of scholarships available per sport.
The idea is to create valuable content that will help customers understand how trends in 2022 might affect them.
2. Holiday Guide
How-to articles and videos are the best of content marketing. There is no more valuable form of content for consumers.
For December 2021, create videos or articles to show how to complete a task – the more specific the task, the better.
Here are several examples on YouTube and popular websites:
Try to identify practical topics that are closely associated with the products or services your business sells.
On New Year’s Eve, many people will share a list of resolutions. They are promises to themselves to improve their lives in some way.
Various sites and sources estimate that between 40 and 50 percent of American adults set resolutions, so the audience is substantial.
For December content marketing, create resolution lists and resources to help readers plan their own goals.
The best resolutions are likely to include:
- eat better,
- Losing weight,
- Exercise more,
- Develop personal relationships,
- Save more money,
- Earn more money,
- Spend less money,
- Advance your career,
- Drink less alcohol,
- Stop smoking,
- Reduce stress,
Choose topics related to what your business sells. For example, an online stationery and office supply store might focus on financial resolutions, publishing a series of articles describing financial journaling techniques.
Similarly, a luggage retailer or menswear company might publish articles or videos about travel planning. They can explain how to travel safely despite Covid or describe potential destinations.
4. Roof Over Your Head Day
December 3, 2021 is Roof Over Your Head Day in the United States. It reminds us that many people struggle to find housing and be grateful for what we have.
Since the start of the Covid pandemic, housing prices have risen around the world. According to an October 2021 report in ApartmentGuide.com, rental prices in Ohio, for example, have increased by up to 41% year-over-year. But the tide is turning in some places, and November rental prices are down about a percentage point.
While it might make sense for some companies to create content about the housing market, others might focus on the “being thankful for what you have” part of Roof Over Your Head day.
5. Pretend to be a time traveler
This idea is perhaps the most creative and fun in this article.
December 8, 2021 is Pretend to Be a Time Traveler Day. This is an opportunity for content marketers to entertain readers and viewers. Here are two possibilities.
First, create an article or video describing how to celebrate Pretend to be a Time Traveler Day. This article may include recommended time travel movies or books. Or it could describe how to make an ancient recipe for people who want to pretend time travel.
Second, Pretending to be a time traveler could spark time travel content. One example is the YouTube channel Unveiled, which features an eight-minute video depicting four time travel stories.