Content connects a business to consumers not just for selling, but also for sharing information, humor, and skill. But generating content ideas can be difficult.
Remember, content marketing is about creating, publishing, and promoting articles, podcasts, and the like that attract, engage, and retain an audience of customers.
Here are five content marketing ideas that almost any business can use in January 2022.
1. Start a podcast
Podcasting has grown from a fringe medium to a common way to share ideas.
In the United States, there are approximately 120 million podcast listeners, according to Statista. If all of them are adults, something like 45% of Americans over the age of 18 listen to podcasts.
Podcasts are therefore popular. They are also versatile.
A podcast can cover any topic. At the time of writing, Privycast, a toilet and bathroom entertainment show, had 42 episodes on Apple Podcasts.
If a podcast about toilets can exist and even attract an audience, so can a podcast about fashion, tools, DIY products, fitness, etc. Every business can find an opportunity to start and sustain a podcast. Make it a New Year’s resolution.
2. Public Domain Day: January 1
In the United States, January 1 marks the time when creative works such as music, movies, and books can enter the public domain. This means that the copyright protections for the works in the United States have expired.
Creative works enter the public domain in America after one of three time periods:
- 70 years after the death of the author,
- 120 or 95 years after the creation or publication of a multi-authored work,
- 95 years after publication for works created from 1923 to 1977.
All of these groups received an extension of copyright protection in the United States in 1998 with the Copyright Term Extension Act (CTEA). The bill was dubbed the “Mickey Mouse Protection Act” since the famous character was first seen in 1928 and as a result Mickey’s copyright was extended for another 20 years with this legislation.
Another interesting fact about CTEA is that Rep. Sonny Bono sponsored the bill. Bono was an artist before being a politician and is the first US congressman with a number one pop single.
Public Domain Day offers businesses a few opportunities to create content. The most obvious is with booksellers, music-related businesses, and art dealers, but many businesses will find ways to connect with great works from the past.
For example, a used book seller might post a series of reviews. Each would feature a book entering the public domain in 2022. The series could begin with “The Sun Also Rises” by Ernest Hemingway. The next step could be “Winnie the Pooh” by AA Milne.
3. Walk Your Dog Month
January is National Walk Your Dog Month in a few countries in the northern hemisphere. This event encourages people to go out despite the weather.
Content marketers in pet supply or pet food companies might get the best results with this topic, but Walk Your Dog Month might also appeal to outdoor lifestyle brands.
The idea could also be suitable for a listicle. Here are some example titles.
- “21 Reasons to Celebrate Walk Your Dog Month”
- “15 ingenious ways to walk your dog”
- “9 Health Benefits Associated With Dog Walking,”
- “10 benefits of walking your dog to improve your mood”
- “8 Ways Dogs Are Good For Your Health.”
4. King Tut discovered: January 3
On January 3, 1924, archaeologist and Egyptologist Howard Carter and his team found a large stone containing a solid gold coffin and the mummified pharaoh Tutankhamun.
Cater had been working in Egypt since at least 1907 and discovered Tutankhamun’s tomb in November 1922. But it took two more years to find the remains of King Tut himself.
King Tut was not a well-known pharaoh in Carter’s time. But due to the richness of the tomb and several visits to Western museums, Tutankhamun is now perhaps one of the most recognizable Egyptian pharaohs.
The anniversary of the discovery (recovery) of King Tut is a content opportunity for many businesses, including any apparel, furniture, or home decor retailer offering Egyptian or Oriental products.
5. Tweetstorm a Listicle
The term “tweetstorm” may have a negative connotation, but in this context it describes a long-extended Twitter post in the form of a thread.
Start with a catchy message. Then fill in the subject by replying to your own message.
The tweetstorm format is a good way to promote a listicle. Imagine you have a list of 10 items. Write a “tweet headline” that introduces the concept. Then answer five times where each is one of the items on the list. Then post a link to the full article.
Here is an example of the “Phil of the 4 day week“Twitter thread.
The title of the tweet reads: “I started publishing SEO blog posts at the beginning of the year. Today, around 200 people visit my site organically every day.”
I started publishing SEO blog posts earlier this year
Now ~200 people visit my site organically every day 😊 🧵 pic.twitter.com/MjkTAsuUh9
— Phil of the 4 day week 👋 (@philostar) October 26, 2021
Phil follows up with eight answers to make the thread. The first five are list points:
- Identify topics to write about
- Write a plan,
- Outsource the writing,
- Wait patiently.
Phil also has a link to an article on his site.
For your January 2022 content marketing, find several of your company’s top listings and promote them with a tweetstorm feed.