5 Content Marketing Ideas for September 2021

In September 2021, content marketers can offer courses, suggest giveaways, celebrate holidays like Grandparents Day and Mid-Autumn Festival, or provide hands-on help.

Content marketing is the creation, publication and promotion of content to attract, engage and retain an audience of customers. Content marketing can boost search engine optimization. It can support social media campaigns and facilitate email lifecycle marketing.

Here are five content marketing ideas you can use for your business.

1. Offer lessons

Content marketing can teach a skill related to a product or a customer’s lifestyle.

For example, Fender Musical Instruments Corporation, an iconic brand, sells electric and acoustic guitars through most retail channels, including direct-to-consumer.

Fender also teaches beginning guitarists how to play through its aptly named “Fender Play” service. This approach almost certainly improves customer retention, as advanced guitarists tend to collect instruments.

Fender Play offers video guitar lessons. More engaged guitarists should represent relatively more loyal customers.

For your company’s September 2021 content marketing, identify a skill or two to teach in relation to the products you sell and the lifestyle they promote.

Here are two examples.

A health and beauty retailer that sells skin care products based on the Indian Ayurvedic alternative medicine lifestyle might offer instructional introductory yoga videos, as the two are linked.

A B2B power tool store that sells to contractors may offer online courses outlining the basics of conducting safety meetings to reduce the cost of workers’ compensation insurance.

2. Offer Suggestions

Consumers appreciate gift ideas and suggestions during the Christmas period. Image: USA Today.

For many direct-to-consumer brands and retailers, the fourth calendar quarter is a peak sales season.

Consumer quests to find the perfect (or at least passable) gift will almost certainly include visiting a search engine and asking a question like “gift ideas for a co-worker” or “best gift for an 11-year-old boy.” “. ”

September is a good time to produce gift guides, articles, podcasts or videos suggesting products for the upcoming Christmas season. Content can help with SEO, social media posts, and email marketing campaigns.

Take inspiration from other sellers or even publishers. For example, here are five gift suggestion articles that show up for the aforementioned search query, “gift ideas for co-worker.”

3. Grandparents Day: September 12

Photo of a laughing grandfather with his grandson

Grandparents Day highlights the contributions of grandparents and seniors in our lives. Photo: Monkey Business.

September 12, 2021 is Grandparents Day in the United States. It aims to recognize the contribution of seniors and grandparents to our communities. The holiday has been around since 1978, although the particular date has changed.

Content created to honor Grandparents Day may appear in email newsletters, social media posts, and blogs. This could take one of three angles: profiles or interviews, historical articles or how-to articles.

For example, online jewelry store Audry Rose might produce a profile of the founder’s grandmother. The company already has a brief mention of “Nana” on its about us page.

“The name, Audry Rose, pays homage to my grandmother, a beautiful, impeccably styled woman who was generations before her time. Our company is imbued with his spirit.

“Some of my most treasured memories with Nana (as I called her) are sitting on her bed listening to the stories behind the jewelry in her collection,” writes Audry Rose founder Jaclyn Elbaum.

Screenshot of webpage about Audry Rose discussing the founder's grandmother

Audry Rose mentions the founder’s grandmother on her site.

Similarly, many marketers might interview or profile grandparents who impacted a business or industry.

Also consider posting about the history of the holiday or how to observe. Here are some examples.

4. Mid-Autumn Festival: September 21

Several Asian regions celebrate a Mid-Autumn (or Moon) festival.

Although the holiday has its origins in moon worship and a handful of Chinese myths, it is a time for families to come together, be grateful for their blessings, and pray for each other. For these reasons, the holiday is sometimes called “Chinese Thanksgiving” in the West.

Photo of mooncakes, which look like cupcakes

Mooncakes are a favorite treat during the Mid-Autumn Festival. Photo: Huong Ho.

Content created for the Mid-Autumn Festival can be similar to Grandparents Day. A company can discuss vacations, provide how-to tips, or produce related profiles or interviews.

Discussing the holiday could take a form similar to ThoughtCo’s article “All About the Chinese Moon Festival”, which gives a brief overview, or China Highlights’ article “Chinese Mid-Autumn Festival”.

The party is known for its mooncakes. This allows kitchen supplies and grocery stores to post mooncake recipes. And Asian-owned businesses can profile or interview family members or industry leaders on how they celebrate the festival.

5. Cross-border procedure

The final content marketing idea for September 2021 combines two things about content and business.

First, we know how-to content is some of the best marketing. Second, a growing number of direct-to-consumer brands and online retailers are selling internationally. So why not create actionable content that attracts, engages and retains these international buyers?

For example, September 1, 2021 is the first day of spring in Australia. On the other hand, on September 22, 2021, it is the beginning of autumn in the United States. Seasonal items are an effective way to engage an audience, but keep in mind that seasons may differ between customers if you’re selling internationally.

Photo of a boy in a garden pouring water on plants

Seasonal articles appeal to a global audience based on where the reader lives. Photo: Urban Flip.

Suppose we have a garden tool store in Australia, but also sell in the United States. September is spring in Sydney, Melbourne and Brisbane and is suitable for content on starting gardens. Conversely, an article from September describing how to prepare a garden for the coming winter would apply to North American customers.