5 Content Marketing Ideas for September 2022

If you’re running out of content marketing topics in September, consider back-to-school activities, guides, potatoes, conversions, or the US Constitution.

Content marketing is the process of creating, publishing, and promoting articles, videos, podcast episodes, etc., to attract, engage, and retain customers. Done well, it is useful or entertaining.

Here are five topic ideas for your company’s September 2022 content marketing.

1. “Back to School” Series

As the leaves change color and a hint of freshness enters the air, people get excited about all things pumpkin spice and cozy sweaters. But for marketers, the arrival of fall also marks the start of a new school year.

In September, shopping and back-to-school activities will be in full swing. Photo: CDC.

In the United States, a typical household in 2022 with children of school age or younger will spend $864.35 on back-to-school shopping, according to estimates from the National Retail Federation. Families with college students will spend even more — around $1,199.43.

Categories such as electronics, clothing, and dorm furniture get the lion’s share of those sales. Lots will happen in August, but September is also a good time to create a back-to-school blog post or a series of email newsletters focusing on items shoppers might have overlooked. It could, furthermore, provide useful information on good study habits or explain how your products interact with the school experience.

2. The “Ultimate Guide to…”

For some, September is the time to take advantage of the last weeks of warmth to go camping or hiking. For others, it means spending time in the kitchen, cooking all the seasonal produce that comes to hand.

An “Ultimate Guide to Fall Business” could engage customers and prospects no matter what products your business sells.

Photo of a tent and hammock at a campsite

Making a guide to whatever fall activities are a great way to provide useful information while showcasing the products you sell.

For example, a direct-to-consumer backpacking brand might produce “The Ultimate Guide to Fall Backpacking Trips in West Virginia” or similar.

If a content marketer is particularly ambitious, the “ultimate guide” could be a centerpiece or pillar page and the foundation for a whole new section of a company’s site. Finally, don’t be afraid to promote your products directly in the guide.

3. National Potato Month

September is National Potato Month in the United States. When it comes to food holidays, can an entire month be a holiday? — National Potato Month is a very versatile theme.

Most people love potatoes and will likely engage with content on this topic. And potato recipes could appeal to a wide range of dietary restrictions and preferences, including vegan, vegetarian, gluten-free, and paleo.

The Idaho Potato Commission even has a video on YouTube showing you how to make donuts out of dehydrated mashed potatoes.

Screenshot from a video with a woman cooking potato fritters

If Idaho could make donuts out of potatoes, imagine what you could do.

Despite its versatility, National Potato Month apparently has no connection to many businesses. But if entertaining or humorous content fits your brand, you might be surprised.

For example, a plumbing supply company might publish a potato cannon tutorial and sell the pipe and glue to build the launcher.

4. Tell a conversion-generating story

Fast forward to pop culture in 2010. In episode three of season seven of the animated series Futurama, characters Fry and Bender buy new eyePhones from Mom Industries and start competing for more subscribers on a media app social.

In the show – a parody of iPhones and social media – it turns out that Mom Industries is trying to infect people’s brains with a virus. But let’s leave that aside.

In one of the scenes, Fry wants to buy an eyePhone, but the overly helpful employee begins to describe everything wrong, dissuading Fry from making the purchase. But an anxious Fry shouts, “Shut up and take my money.”

The image and phrase have long since become a popular meme that captures how we may feel about a new product that fits our lifestyle or solves a problem. Once we know what it does or how it works, we want it. “Shut up and take my money.”

Screenshot from the Futurama video of "Shut up and take my money."

This image – “Shut up and take my money” – has become a meme describing consumer feelings for a great product.

For September, try to find at least one conversion story that describes a product you sell so well that it’s worthy of the “shut up and take my money” meme.

5. US Constitution Day: September 17

On September 17, 1787, Philadelphia delegates signed what would become one of the most influential documents in human history, the United States Constitution.

Screenshot of Chandler Christy's 1940 painting of the Constitutional Convention

Howard Chandler Christy painted this version of the Constitution signing in 1940.

By commemorating this event, marketers can produce content related to the Constitution, its amendments, or positive aspects of American culture.

For example, a blog post could describe the history of Constitution Day or the amendment process. Alternatively, a short video could discuss one of the founding documents that preceded the Constitution, such as the Articles of Confederation.

Finally, content related to American exceptionalism – its successes and failures – is a topic worthy of Constitution Day recognition. After all, the Constitution is what makes the United States unique among nations.