From local grocery stores to conglomerates, every business needs digital marketing. And the beginning is the hardest part.
People new to digital marketing are often stunned by its size and complexity. That’s why we’re going to talk about the most common digital marketing mistakes beginners make.
Let’s get straight to the point!
Everyone is on social media today. Over the past decade, social media has become the most influential channel for digital marketing for both new and established brands.
So why aren’t newbies using this powerful tool?
The short answer is that people new to social media don’t understand the power to follow through. For example, brands new to Instagram are off to a great start. They create a nice tone of voice, followed by a pleasing aesthetic. They gain popularity and explode – radio silence for days or even weeks, causing the brand to lose its chance to promote itself.
The key to preventing this from happening is to plan your content in advance and post it consistently.
Since virtually everything online is automated, we often overlook things like cybersecurity.
Now, when it comes to digital marketing, you’ll probably be dealing with a lot of different platforms at the same time. The bigger your brand, the more work there is to do when it comes to cybersecurity.
Losing access to your accounts (e.g. Instagram or WordPress) can set you back to square one.
But, it’s not that bad. You just need to be proactive about cybersecurity. Here’s where you can start:
● Synchronize your accounts whenever possible.
● Use 2FA (2-factor authentication).
● Get a VPN to help you navigate the web safely.
● Triple check the links you open to avoid phishing and other scams.
● Make sure you have a clear list of who has access to your brand’s accounts and keep it as short as possible.
Contrary to the concept of not following up, we tried too hard as another common mistake in digital marketing. While we can’t exactly define trying too hard, we can describe what it means in terms of digital marketing.
Brands often try to stay relevant by using memes and writing witty texts based on current events. This may sound great at first, but it leads brands (especially new ones) into risky territory. If your brand isn’t about memes and news, you should avoid these methods as marketing strategies.
Another trap newbies often fall into is posting about the product/service they offer. exclusively. If your digital presence revolves entirely around your product, you won’t be providing any real value to your followers. Add a human touch to your posts, share a story, testimonial or some kind of interactive content.
Reaping the rewards from your advertising campaigns is enjoyable. But the real power lies in documenting both failures and successes.
Most digital marketing work revolves around trial and error and the concept of A/B testing. This means you need to record the results so you can repeat what works and avoid what doesn’t.
You’ll feel the full effect of well-done documentation in a few years, but it will definitely be worth it.
Finally, we have to talk about the burnout and fatigue that digital marketers face all the time. As you probably know, digital marketers are the modern take on every marketer. Trends change almost daily, new platforms emerge every year, and all of this can lead to burnout faster than you can say “conversion”.
The cure for digital exhaustion is time away from your laptop and work. Schedule a time of day when you can disconnect from the world. Meditate (you can find guided meditations on YouTube or on apps like Your app), go for a walk, cook a three-course meal, or play with your pet.
The stress that digital marketing brings is rarely sudden. Rather, it’s a cumulative effect of all the little things you have to do and follow through on a daily basis.
Every start is tough, but don’t be discouraged by any bumps along the way.
It’s good to talk about the most common mistakes beginners keep making. The world of digital marketing seems daunting as it is, and beginners are expected to make mistakes. Hopefully this article will help you prevent some of them!
Remember to stay safe and take breaks. Good luck!