5 Reasons Why Podcasting Should Be Included In Your Content Marketing Strategy

As the popularity of podcasts grows, more businesses are seeing the benefits of creating their show. As a result, marketers, especially brand and content marketers, are paying attention to it. This article will examine why podcasting should be part of your content marketing strategy.

  1. This increases the reach of your audience.

Podcasting is a great approach to promoting your business and reaching a new audience. The sheer number of people who listen to podcasts, and the larger number who haven’t discovered the medium, make it an intriguing and necessary aspect of any content marketing strategy.

Because podcasts are so diverse in format and content, they can be placed on various distribution networks, giving your small business exposure through a wide range of new channels. This way, your business can reach a whole new audience and have a stronger online presence.

  1. Easy to create episodes

Compared to writing an article or recording a video, recording a podcast is one of the most cost-effective ways to produce new content and a great way to test out new ideas. With the technology we have, anyone with a laptop (with recording software) and a $100 microphone can start their podcast program. Other than that, all you have to do is hit the record button and talk whatever you want. Of course, it must also be determined whether it will be scripted or not. However, keep in mind that listeners seem to prefer more conversational and less structured podcasts.

You can quickly adapt a topic or point of view that connects your audience to an article, report, or ebook.

Don’t think too much about it and don’t worry if you despise the sound of your voice after recording it; We have all been there.

  1. It helps you distinguish yourself from competitors.

Although the number of audio shows has increased in recent years, there is always potential for more. Depending on your specialization, you may have the added benefit of encountering less competition. Unlike blogs and social media, podcasts are a relatively underused B2B marketing strategy. If your business can effectively adopt an interesting, unique and targeted approach, you will have a good chance of outperforming your competition.

An engaged audience is the first step to achieving brand affinity. The key to doing this with any material, including podcasts, is to post regularly. Podcasts, like Netflix shows, need to have a compelling appeal that makes them binge-worthy. And, just like your favorite TV show, new episodes should drop every week at the same time.

Even the blandest of industries can benefit from enhanced storytelling stories. Plus, the episodic nature of a podcast keeps listeners looking forward and coming back for the next episode.

You start to build trust with your audience as you acquire dedicated listeners. It’s no surprise, then, that 65% of fans say they’re more likely to buy services and goods they hear about on their favorite podcast channels.

Based on the facts, people get excited when a new podcast episode is released, and 79% of podcast listeners listen to new episodes immediately. Additionally, 88% of listeners finish an episode in its entirety. This is confirmation enough that podcasts, indeed, can boost your brand affinity.

  1. It provides an opportunity for cross-promotion

Podcasts are an effective way to promote your brand and services as well as those of your customers and business partners. According to a polling podcast, listeners don’t seem to care about commercial breaks in podcasts. Podcasts also offer the option of having an expert guest on the broadcast. As a result, your organization benefits from varied content, new information and trusted sources, while the expert visitor can show off their talents and knowledge in a specific area.

Podcasting is a fantastic addition to your existing content marketing strategy. There are many reasons why your business should consider podcasting, and if you haven’t already, it’s worth investigating.