Digital marketing is both an art and a science. You need to be creative and also analytical to come up with new ideas that will help you stand out from the crowd.
Done right, online marketing will provide your business with countless opportunities to increase brand awareness and generate leads that will turn into sales. Unfortunately, many companies don’t know what marketing strategies to implement or how to do it, which hurts their business in the long run.
But fret not, because here are six of the most common digital marketing mistakes and how to fix them for your business.
Hire the wrong digital marketing agency
Choosing a digital marketing agency is a vital decision. After all, they will be in charge of promoting your brand online.
Business owners often choose an agency based on price or a personal connection without worrying about whether it fits their purpose. Such decisions could hurt your business down the road.
When choosing an online marketing company, you should choose one that has enough experience in your industry to provide you with the kind of services you need.
A successful agency, like Online Marketing Gurus, should be able to show how it has helped past clients achieve specific goals such as increased revenue or increased website traffic. Additionally, they must be willing to provide you with client references to prove their success rate.
Avoid social networks
But if you want to get the most out of social media, you need to treat it as a strategic marketing channel.
Before diving into it, start by identifying your goals and your target audience. You will then need to find a platform, such as Facebook, Instagram or LinkedIn, that will work best for your strategy and your business.
After defining your social networks, create and publish content that brings value to your followers. Remember to engage with your users regularly by addressing their concerns in the comments section.
Ignore mobile device users
Google also ranks mobile-friendly sites higher on search engine results pages. So if your website isn’t optimized for mobile users, you’re missing out on a lot of your potential audience.
While your site may load fine on desktop computers, it may be riddled with broken links or unreadable text when viewed on a smartphone or tablet. To solve this problem, use responsive design techniques.
Responsive design techniques will allow your website to automatically adapt to any screen size without making text difficult to read.
Not having an SEO strategy
Any business that wants to stay visible online needs to take search engine optimization seriously. Without SEO, your website will be buried on page 50 of search results, making it virtually invisible to potential customers.
Fortunately, there are several things you can do to create an effective SEO strategy.
The first step is to figure out which keywords you want to rank for and then use them in your content. You can also optimize your site by including headers and tags, which make it easier for Google robots to index pages.
Lack of blogging
Many businesses still don’t have a blog, and those that do often don’t update it regularly. The truth is, a blog is essential if you want to show that your brand is an authority in your industry.
It’s an essential platform where you can share your company news, industry insights, and helpful tips for your clients. Also, giving it regular updates will help improve your SEO.
However, blogging will only be useful to your business if you post unique, valuable, easy-to-read, and keyword-rich content. This means that you need to understand your audience and their needs before creating your first content.
Not understanding your customers
It’s not uncommon for marketers and business owners to make assumptions about what their customers want or need. But in the long run, customers are the people who help a business fail or succeed.
Therefore, spend time understanding your target customers. Know their demographics, interests and pain points. The more you learn about your customers, the better you will be able to serve them.