Digital marketing has revolutionized the way businesses market their products and services. It is a modern marketing mechanism that helps you connect with the audience, capture leadsand power the sales funnel.
A business without a digital presence is less likely to outperform one that is digitally active. Digital marketing allows you to outperform your competition and gain a competitive edge in your respective industry.
Digital marketing is a vast field. It encompasses various marketing strategies that leverage technology to help you promote your solutions. You can use these tactics to extend your reach, generate trafficand increase conversions.
To craft a well-rounded strategy, you need to be familiar with different types of digital marketing tactics.
So, without further ado, let’s dive in.
1. Content Marketing
Content is king. Around 87% marketing visionaries are building content-driven digital strategies.
Content marketing is a process of connecting with your audience through the sharing of relevant information. Here, you address your target audience’s concerns and help them find workable solutions through your content.
Content marketing helps you reach the target audience and gain their trust by answering relevant questions. The information you share can take any form: blogs, videos, infographics, guides, podcasts, etc.
This digital marketing strategy fuels your sales funnel by helping you capture quality leads. It also makes it easier for your leads to transition from one funnel stage to the next.
2. Search Engine Optimization
Creating content is not enough. You need to make it accessible to your audience. This is a tricky part, especially if you’re just getting started. It can be difficult for people to explore your content if you are a new business.
This is where search engine optimization comes in. Search engine optimization is a digital marketing strategy that makes your content more accessible through search engines.
A search engine is a go-to platform for most people to find suitable solutions. All they have to do is express their concern. Search engines will show recommendations that answer the respective search queries in detail.
By targeting queries that fit your niche, you can make your content accessible to the public. But, it is not as easy as it seems. Your competitors are probably targeting the same or related queries.
Did you know that around 67% of users only click on the first 5 search results?
Search engine optimization should be your strategy of choice here. By following search engine guidelines, you can climb the rankings and get your content to appear among the top recommendations.
3. Social Media Marketing
Social media marketing is a digital marketing strategy in which you promote your content through different social media platforms. You can use social media platforms to market your brand organically or through paid advertisements.
Social media marketing is one of the effective ways to connect with your target audience. Because most social media platforms facilitate two-way interaction between brands and their respective target audience.
You share content through your social media page and get the message across with ease. Social media facilitates engagement when your audience reacts and/or leaves comments on your posts. This not only helps you gain traction, but also helps you gauge the performance of your content.
Social media platforms are also useful for fueling your sales funnel. Around 59% of people use social media to research preferred solutions and make informed purchasing decisions. This makes social media platforms ideal for capturing quality leads.
4. Paid Marketing
Paid marketing is a digital marketing strategy where you are charged by a particular platform that you use to advertise your product or service. You can advertise on different search engines and social media platforms.
For search engine marketing, businesses generally prefer Google over other industry players for delivering paid advertising campaigns. The platform has more 93% in market share in the search industry, beating other search engines by far.
Brands are also using social media platforms to launch paid advertising campaigns. Here, Facebook and Instagram are readily preferred to the others. Because these platforms are social media giants.
Facebook has more 2.74 billion monthly active users. On Instagram, more 130 million users tap shopping messages every month. These statistics make the aforementioned social media platforms an ideal choice for advertisers.
Climbing the search engine rankings takes time. You won’t recognize success overnight. Thus, marketers use a mix of organic and paid marketing strategies to reach their respective target audiences.
Paid marketing gives you much-needed traction by showcasing your brand. Of course, there is a cost attached to it. But it’s a viable strategy to consider if you’re looking for a quick boost in traffic or sales.
5. Email Marketing
Email marketing is a digital marketing strategy in which you interact with your audience through emails. This strategy is used by marketers to target new customers, retain existing customers, and retarget lost customers.
You start by collecting the email addresses of your target audience. There are many ways to do this. You can get opt-ins and grow your email list using lead magnets, pop-ups, exit intent messages, and more.
Once you have enough followers, send them personalized messages according to the respective use cases. Email marketing is an effective digital marketing strategy because successful email campaigns can generate an average ROI of up to 4400%.
6. Affiliate Marketing
Affiliate marketing is a digital marketing strategy in which brands conduct their marketing activities through partnerships with third parties. These partnerships can be remunerated or based on mutual gain.
Third-party partnerships can increase your reach and engagement in several ways. You can reach the audience and deliver your message with ease. These partnerships can be with other brands or influencers.
Influencer marketing is a category of affiliate marketing that has grown in popularity over the years. Businesses now know the power of user-generated content, so they see influencer marketing as a viable digital marketing strategy to reach audiences.
Around 49% of customers trust influencer recommendations. That said, even a mid-level influencer has a fan base of millions. So imagine partnering with a macro or mega influencer. Think about the impact this affiliation can have on your conversions.
It’s a Wrap
So. The 6 types of digital marketing strategies. The implication of these digital marketing tactics may vary from use case to use case.
Marketers all over the world use a combination of these strategies to achieve the set goal and ensure the success of their respective campaigns. So, try them out and see which ones work best for you.