99 real estate blog and content marketing ideas – for home sellers

Here are 99 blog topic ideas that can resonate with real estate sellers. These content ideas are useful for all online mediums – don’t just limit yourself to blog posts.

Jay Thompson is a former brokerage owner who spent over six years working for Zillow Group. He retired in August 2018 but can’t seem to leave the real estate business. His Inman weekly column publishes every Wednesday.

“How can I get more leads? This is one of the most frequently asked questions in real estate. Whether it’s social media, traditional websites, lead aggregators and sellers, or the good old blog, the internet lends itself to attracting buyers. Attracting the attention of sellers is difficult.

Why is that? The most obvious answer is that buyers are flocking to the internet looking for homes. Sellers already have a home. They are looking for a real estate agent. They ask friends and family for recommendations or contact the agent who sold them their current home.

Simply put, sellers are less likely to browse the internet than buyers.

That doesn’t mean it’s impossible to reach online sellers; it just takes a little more effort than hooking buyers.

I’ve been brainstorming ideas for last week’s column,”99 blog ideas for buyers,” for about an hour. For this column, I’ve been brainstorming ideas for one week.

Here are 99 blog topic ideas that can resonate with real estate sellers. These content ideas are useful for all online mediums – don’t just limit yourself to blog posts.

The home selling process

  1. How list prices are determined
  2. What is a CMA (comparative market analysis)?
  3. What is an AVM (Automated Valuation Model)?
  4. What is an assessment?
  5. The difference between CMA, AVM and valuation
  6. What is an MLS?
  7. How Listing Sites Can Help You Sell Your Home
  8. Typical closing costs for sellers
  9. What are real estate commissions?
  10. Are commissions negotiable?
  11. What do you mean by I pay for the buyer’s agent?
  12. Should I have a sign for sale in my garden?
  13. How does an agent market a home for sale?
  14. Preparation for home visits
  15. Will my agent attend visits?
  16. The benefits of open days
  17. The disadvantages of open days
  18. Curb appeal – why it matters
  19. X steps to improve the curb appeal of your home
  20. What are iBuyers?
  21. Should I receive offers from iBuyers?
  22. Why do I need a real estate agent?
  23. Reasons for FSBO my house
  24. Reasons not to FSBO my house
  25. Why Sellers Should Require Professional Photography
  26. Do Videos Help Sell Homes?
  27. How to get a floor plan for your home
  28. Why your listing should include a floor plan on your listing
  29. When should I consider a price reduction?
  30. Selling a house in the age of COVID

Your local real estate market

  1. Current market overview: number of listings, average selling price and time to market
  2. Is it a buyer’s or seller’s market?
  3. How long will it take to sell my house?
  4. How to get multiple offers?
  5. All About Bidding Wars
  6. Understanding the Buyer’s Mindset in a Seller’s Market
  7. Does my home owners association (HOA) matter?
  8. Is it the right time to sell?

Real estate terminology

  1. What is Escrow?
  2. What is Due Diligence?
  3. What is title insurance?
  4. What is MLS?
  5. The relevance of days to market (DOM)
  6. What is an iBuyer?
  7. What does “as is” really mean?
  8. What is deposit money?
  9. What is Disclosure?
  10. What should I disclose about my property?
  11. What should I not disclose about my property?
  12. Listing price/selling price ratio

Offers, contingencies and contracts

  1. Detail the purchase contract section by section
  2. Explain contractual deadlines
  3. What makes a good offer
  4. What are contingencies?
  5. All about seller concessions
  6. Dealing with multiple offer situations
  7. What is “highest and best”?
  8. Is cash king?
  9. Escalation clauses
  10. What is a multiple counter offer?
  11. How to Select the Best Deal on My Home
  12. What’s wrong with this buyer’s love letter?

How Real Estate Works

  1. What is a Buyer’s Agent?
  2. What is a sales agent?
  3. What is a Broker?
  4. How are the commissions distributed?
  5. What is a real estate agent?
  6. The real estate agent’s code of ethics
  7. Duties and Responsibilities of a Seller’s Agent
  8. Fiduciary responsibility
  9. The registration process at home
  10. All about fair housing

Ready

  1. What is a pre-qualification?
  2. What is a pre-approval?
  3. How do VA loans work and what is the seller responsible for?
  4. Do all buyers have to be pre-qualified before viewing my home?
  5. I have never heard of this buyer’s lender

What sellers need to know

  1. Tips for first time home sellers
  2. Tips for regular door-to-door sellers
  3. The best home improvement ideas
  4. All about home warranties
  5. Should I sell or rent my property?
  6. The benefits of owning
  7. The pitfalls of owning
  8. What does a property manager do?
  9. Common Mistakes Sellers Make and How to Avoid Them
  10. But Zillow says my house is worth…
  11. Buying a house while my house is up for sale

About you and how you work

  1. Highlight your mission statement
  2. Highlight your core values
  3. Feature testimonials from past clients
  4. Discuss how your experience creates value for your customers
  5. Your enrollment marketing plan
  6. Post a map showing all your past sales
  7. Create a page highlighting past reviews
  8. Your ideal client
  9. What are your hobbies, hopes and dreams?
  10. What do you like in your job?
  11. What is your “why”? Why are you a real estate agent?

Not all pieces of content need to produce a lead. Nothing you write will have universal appeal to everyone. Focus on delivering useful information in small bites.

The National Association of Realtors (NAR) produces a “Profile of home buyers and sellers” annual report (it’s free for NAR members, and it includes some incredibly useful data). The report consistently shows that sellers consider an agent’s reputation, reliability and knowledge of the local market to be key factors in deciding which agent to use. Work to satisfy these concerns.

It’s OK, actually good, to inject your personality into your content. People tend to work with people they like, and your content marketing is the best place to let people know who you are. You do your job well and many need your services. Let your content highlight who you are and what you know, and leads will follow.

Jay Thompson is a real estate veteran and retiree living in the Texas Coastal Bend, as well as the one who turns the wheels at Considering now. Follow him on Facebook, instagram and Twitter. He holds an active broker’s license in Arizona with eXp Realty. “Retired But Not Dead” jay speaks around the world on a lot of real estate stuff.