A Case for Conversational Marketing Automation: 89% of Customers Prefer Messenger Brands

While the future of retail may be largely digital, we know there will be an equally strong focus on meaningful communication with consumers. It’s a strategic space to navigate, as the already crowded e-commerce market has become much busier due to the pandemic. Sure, customers are used to shopping online, but that doesn’t mean they don’t want to call on sales reps anymore, whether it’s for help or recommendations. They just want to connect a little differently now.

Consider this: 76% of consumers want to shop by courier with a business. Unless you have an army working in your marketing and customer service departments (and let’s face it, that’s far from the usual reality), it’s too much to handle this statistic. With Spectrm, you can give your customers an impactful email experience without a ton of staff, while increasing your sales. It’s called conversational marketing automation, and it’s a game changer.

Conversational marketing automation explained

Not only do three-quarters of consumers want to use messaging to shop, but 89% of consumers want to connect with brands through messaging. Your customers want to be spoken to, unlike some marketing methods that can give consumers the impression that they are being spoken to. And for good measure, we’ll just explain everything: customers no longer want to walk to the store, or dance with frustrating robotic phone service, or wait for your service reps to log on. to chat live.

They want conversational marketing automation, the new way to communicate with consumers online. It makes sense that this is such a popular concept since conversational marketing automation includes two of the most important elements for customers today: personalization and instant engagement. Instead of being widely targeted by various marketing methods, consumers prefer to have an individual experience. And to achieve the scale and efficiency that marketers want, it can’t be done with a human. It must be with an extremely intelligent chatbot. Enter Specter.

Better Customer Conversations Happen with Spectrm

Simply put, Spectrm is a conversational marketing automation platform for brands to build chatbots and connect them to the world’s most popular messaging channels. These chatbots engage and acquire customers. They use artificial intelligence (which marketers don’t need to delve into so deeply), simplifying business needs while making the business more money. Spectrm essentially brings together the best of automation and one-to-one interactions, as each company’s teams actually design their own custom conversations without code, targeting a specific consumer base.

This includes being where your customers are. Yes, your customers want to buy your products or services. And they could be on your website when you do. But most of the time they are not; consumers want to chat and shop using the platforms they are already on (think social media like Facebook and Instagram). With Spectrm, you can ensure that every messaging touchpoint delivers an engaging experience.

A smart way to optimize your sales funnel

We already know that consumers want to have a conversation, but we would be remiss if we did not soulignions the importance of an individualized global experience, particularly to increase revenue. Example: marketers who implement individual customization achieve an average return on investment of 47%.

Spectrm allows you to scale your business and optimize your sales funnel during these customer interactions. How? ‘Or’ What? Your chatbot will guide the customer through an interactive experience by asking questions. The more responses the chatbot gets, the more personalized the buyer’s journey becomes; chatbots can recommend products in real time for a unique (and more profitable) customer experience. These chatbots aren’t just reactive either – marketers can proactively capture customers’ attention with bots on display advertising networks and on social media.

Spectrm entered the conversation

Spectrm-enabled marketing bots have the power to make buying and lead generation more successful and fun for all parties. Like texting a friend, the right chatbots can make a consumer happy and excited about their purchase, and that much more likely to tell their real friends about it.

Conversational marketing automation is the next frontier and a smart method that CMOs and CMOs should be everywhere right now. See if Spectrm is the right solution with a no-obligation demo and explore the different ways to increase your results. The best part? You’ll increase your profits while simultaneously building brand loyalty. It’s a win-win.