A huge content marketing opportunity is available to creators, experts say

October 26, 2021 6:42 p.m. STI

Bombay (Maharashtra) [India] October 26 (ANI/Newsvoir): Leading content marketers and brand custodians across the country and around the world believe that content marketing needs have increased significantly over the past two years. And consumers, communities, and the growth of regional content and digital entrepreneurship will continue to drive content marketing in the years to come. Renowned speakers, thought leaders and think tanks from the content marketing and brand space had gathered for conversations covering aspects of Fintech, EdTech, enterprise and brand building when it comes to content at the 2021 Global Content Summit called Elevate.
The 10-hour Virtual Content Summit which brought together the biggest names from a wider range of industries and the world was hosted on Saturday, October 23. Elevate saw the participation of more than 50 speakers and industry think tanks as part of the roundtables. The Summit attracted over 3,000 participants. Content generation and marketing opportunities have multiplied over the past two years, consumers, communities, regional content and digital entrepreneurship will continue to drive the growth of the content marketing industry which rises currently at $400 billion, market experts were speaking at Elevate – the Global Content Summit, 2021.
Commenting on the success of the summit, Anirudh Singla, co-founder and CEO of Pepper Content said, “Elevate – the Global Content Summit 2021 – is an offering from Pepper Content that provides a one-stop platform for content marketers, creators, brands and investors. and startups from all walks of life to have a futuristic conversation and strategize for growth. At Pepper Content, we are extremely grateful to all the speakers, guests and delegates, who made this event a success.
“Content marketing is one of the most effective marketing strategies in today’s world. But with so many businesses using this strategy, it has become increasingly difficult to keep up with the competition. Therefore, to succeed in In today’s content marketing, brands need to have a strong understanding of their customers’ needs and work to craft a strategy that meets those needs better than their competitors’ strategy does.”
Elevate speakers believed that a focus on producing relevant, high-quality content was necessary to drive the creator economy and capture consumer attention. And creators need to be consistent in producing content. “Content, by definition, is a long-term game. Authenticity is an important aspect of content creation,” said Ankur Warikoo, content creator and co-founder of Near.

And it is also necessary to focus on building communities. “With the growth of marketing opportunities, there is a need to focus on building communities. Building deeper relationships and collaboration is at the core. There is a need to invest in communities that enable growth “Such a strategy involves everyone – from customers to associates and business partners. Simultaneously, there is a need to understand the true pulse of the communities around us,” said Sairee Chahal, Founder and CEO of Sheroes.
Content marketers and executives reiterated the importance of regional content. Pandemic-driven developments over the past two years have forced businesses to recognize the role of content marketing. Content marketing is evolving and it’s not just about blogging anymore. Many new factors are shaping the future of content marketing, such as OTT platforms and video content. “OTT platforms are a great example of dubbing content into different languages ​​depending on how much traction a particular content gets,” said Ranjeet Pratap Singh, co-founder and CEO of Pratillipi.
“Having particular content made available in a particular language or dialect makes it much more relevant. In terms of engagement, the more content that is available in different dialects, the more audiences it reaches,” said Supriya Paul, Director. and co-founder, Josh Talks.
Founded in October 2017 by BITS Pilani alumni Anirudh Singla and Rishabh Shekhar, the company has over 400+ customers and is already creating outstanding products around content with over 30,000+ independent creators applying to Pepper. Pepper Content has raised $4.2m in Series A funding led by Lightspeed India. With this funding, it plans to enter new content categories such as video and audio, expand into new geographies such as Southeast Asia, and expand its current product. Some of the angels who participated in this funding round are Beerud Sheth (Founder, Upwork.com), Balaji Srinivasan (Coinbase CTO, ex-GP at a16z), Gaurav Munjal (Founder, Unacademy), Aakrit Vaish (Founder, Haptik) , Miten Sampat (ex-CSO, Times Internet), Akhil Paul (Caparo Group), Utsav Somani (iSeed/AngelList) and Dilip Khandelwal (ex-MD, SAP Labs India).
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