If a content marketer’s goal is to publish blog posts that rank well on Google, a pair of freelance AI-powered tools could make the process relatively easier.
The goal of content marketing is to attract, engage and retain customers. It takes many forms, including videos, podcasts, graphics, articles, and white papers. Each of these could have a subtask.
This article focuses on attracting an audience – generating high-end leads – with blog content.
The blogging process typically involves:
- Keyword Research,
- Identify a subject,
- Development of a diagram,
- write the message,
A blog post that ranks well on search engine results pages should include people’s words and phrases.
Tools to help you find the best keywords for your content include Google’s Keyword Planner, Moz’s Keyword Explorer, Ahrefs, Semrush, and WordStream’s free keyword tool.
But let’s look at RankIQ. To optimize rankings, it combines a human-curated list of keywords and an AI engine.
Search keywords. The human side of this tool is a handpicked (and frequently updated) list of keywords for popular blogging niches. Listing is advantageous if your content fits one of these niches.
The tool’s keyword database is smaller than Semrush or Ahrefs, but it uses IBM Watson to provide actionable insights for every phrase it includes. The advantage is good data. The potential downside is the lack of relevant keywords.
Each keyword suggestion comes with three stats: competition, visits per year, and ranking time. A higher competition score means you need to produce a superior blog post to rank on the first page of Google’s search results.
The ranking time score is also useful. If “average”, expect it to take 180 days for a post to rank on the first page. If “very fast”, it could happen in a month.
Finally, measuring visits per year provides a range of traffic that the blog post would drive if it ranked on the first page of Google. This estimate is much higher than the keyword volume often reported in SEO tools because RankIQ does not look at search frequency for a single phrase but considers others that are similar.
Identify a topic. Run a report once you identify a keyword phrase in RankIQ. Type the phrase if it was not in a RankIQ keyword library.
The main page of the report has three panes.
The first is what is required for your content to rank on the first page of Google. An “A++” score means you will have to channel your inner Shakespeare and write a masterpiece. An “F” means you could apparently post in Pig Latin and still rank.
Then RankIQ suggests a word count for your post. A general topic such as “classic sci-fi movies” requires many words to cover everything Google is looking for for a first page ranking.
Including more words than the suggested number is generally acceptable as long as they add value. The report also shows how many sources it checked to provide its estimates.
Further down the report, RankIQ:
- Suggests about 40 topics to include in the message,
- Provides analysis to help develop a compelling title and theme, and
- Sharing competitive content for inspiration.
RankIQ encourages the inclusion of all 40 topics, which it lists in order of importance. Organize these 40 topics into a full theme of main and supporting ideas.
For example, an article on classic sci-fi movies should list “Star Wars” as the main topic and “The Empire Strikes Back” and “George Lucas” as the backing.
Finally, the blog post should include what SEO practitioners call “latent semantic indexing” keyphrases. These are sub-themes related to the main theme. For an article about classic sci-fi movies, “special effects” might be an LSI phrase.
Develop a plan. Once you have a theme and title, it’s time to develop an outline for the post. Use the 40 or so topics recommended by RankIQ.
For example, the outline of a classic science fiction article might include:
- Star wars
- george lucas
- The Empire Strikes Back
- blade runner
- star trek
You can fill it with additional subtopics – the more the better.
Now it’s time to meet Jasper, the second AI-powered tool.
Jasper is an automated writing assistant for generating sentences, paragraphs and almost entire articles on command. It uses artificial intelligence to develop search engine optimized content ideas, outlines and even drafts.
Don’t think of Jasper as a substitute for human writing, but rather as a tool for drafting content. For example, the paragraph above (“Jasper is an automated system…”) started with a Jasper command. In the Jasper editor, I typed: “Write a paragraph about Jasper.ai explaining what it does.”
Then I highlighted that sentence and pressed Command + Enter on my Apple MacBook. Jasper produced a paragraph quoted below.
Jasper is a content marketing platform that simplifies content creation. It uses artificial intelligence to help content marketers develop content ideas, outlines, and even drafts that are optimized for search engine optimization. This makes it quick and easy to create content that not only looks great, but also ranks high on Google’s SERPs.
I have edited this copy and included most of it above.
Jasper read everything I had written (including a few other sections I had Jasper generate), so he knew my topic was SEO.
Writing the post. Now let’s move on to the outline created with RankIQ for a proposed blog post on classic sci-fi moves. I will place this outline in Jasper.
In this case, the main sections of the plan are denoted by H1 tags in the Jasper editor, while the subtopics are H2.
Click in any section, type a simple command, and Jasper will try to write a relevant sentence or two.
For example, given an H1 tag that read “The Force and its religious implications in Star Wars,” Jasper wrote:
In the classic Star Wars sci-fi film series, the Force is an energy field that connects the galaxy and gives Jedi Knights their power. It is also a metaphor for religious faith.
The original film trilogy (Episodes IV-VI) was released between 1977 and 1983, at a time when traditional religion was in decline in the Western world. The films were hugely popular, and their success coincided with a resurgence of interest in spirituality and religion.
One of the things that made Star Wars so appealing was its positive portrayal of religion. At a time when many people were skeptical of organized religion, the film showed that faith could be a force for good in the universe.
Similarly, Jasper can fill in every section of the blog post outline.
A human should check Jasper and refine his writing. Nevertheless, the tool greatly facilitates the writing of a long article.
Optimize the post. With the help of Jasper, a content marketer would quickly have a meaningful draft ready for search optimization.
Return to RankIQ. In the same report that was generated for your keyword phrase, there is a content optimization tab. Paste your Jasper draft into this optimizer. It will review the draft, checking if you’ve included the suggested topics and hit the target word count. It also provides an overall quality score and compares it to the score that RankIQ deems necessary to rank on the first page of Google results.
Note that at the time of writing, the content optimizer does not like external formatting. So use Option + Command + Shift + V on a Mac or Windows device when pasting into RankIQ.
Refine the draft until it satisfies RankIQ.
Combination of tools
By using this combination of content marketing tools, you can easily write an SEO optimized article. First, use RankIQ to develop a keyword target and content theme. Then use Jasper to produce a draft. Finally, use the RankIQ content optimizer to make sure your post hits all the right marks.