The cannabis industry is growing rapidly and the competition is getting fiercer by the day. With various states legalizing its use, there is a greater variety of cannabis products, from flowers to concentrates and edibles, making it difficult for a company to cement its place in the industry. However, that hasn’t stopped some from reaching the top. Different brands have adapted various marketing strategies to communicate their value to their customers and potentially increase their sales.
More and more digital marketing agencies have also come to help their clients become industry leaders. Distinguished Agency is one of those marketing companies that is now changing the game with its unique approach. They help their clients get published by top media companies and grow their audience by growing their social media platforms.
According to Jeff Kramer, founder and CEO of Distinguished Agency, identifying your target audience is the number one key to success in any industry. This helps you ensure your message is heard by the right audience, making it easier to convert those leads into sales.
With his team of Distinguished Agency, Jeff leverages his skills and network to get his clients published in major local and international publications. It helps them grow their social media platforms and perfectly tell their brand story to attract the right eyes through various media.
“Social media is an essential tool for success in any field these days,” says Jeff. He explains that how you represent yourself on different online platforms determines your success. Your brand story helps your audience learn more about your business, establishing a foundation of trust. It also paves the way for more opportunities to increase your sales.
Jeff and his team show clients how to grow their audience, design websites that directly reflect their brand, and tell their unique story through the press. the brilliant Distinguished Agency specialists work hand-in-hand with business owners, clearly understanding their goals and marketing needs. This helps them develop effective strategies and convey their clients’ messages perfectly.
“Having visitors to your website is one thing, but it’s not enough to help you succeed,” says Jeff. He says a common mistake made by many business owners in the cannabis industry is not having a plan that involves capturing those leads. Jeff advises others in the field to have a detailed website because adding impactful information will entice the customer to make a purchase. He notes that this can be done by making sure to create content that resonates with your audience and detailing where they can find your products and the different products you offer.
Looking to the future, the cannabis industry is set to grow even more, especially with recent legalizations in various states. As more people join the industry, Jeff Krammer and his team at Distinguished Agency help them become industry leaders. He says that in the years to come, his goal is to redefine press and digital marketing in the cannabis industry, helping more brands grow their online presence and get their stories heard.