Applied Launches New Applied Marketing Automation

UNIVERSITY PARK, Ill., Aug. 17, 2021 (GLOBE NEWSWIRE) — Applied Systems® today announced the latest innovation in Applied Marketing Automation. Launched in September 2020, Applied Marketing Automation enables thousands of agents to easily create and deliver targeted and informative marketing campaigns to their customers and prospects by leveraging the app’s library of over 1,000 content items Relevant and timely P&C and Benefits. The latest features expand content types to e-books and personalized content, showcase high-value content items, and redirect customers to the agent’s website, further enabling agents to deliver the right content to the right audience. at the right time.

Directly integrated with Applied Epic, Applied Marketing Automation extends the value of the management system, eliminating the time and expense of managing separate and disparate marketing automation and content management systems. Agencies and brokers can initiate marketing communications immediately from the management system, ranging from one-time communications to robust marketing campaigns that nurture clients and prospects. The app provides access to a library of world-class P&C and Benefits specific content which is supported by a dedicated editorial team who ensure all assets are relevant and up-to-date. The application tracks all marketing-related activities produced by campaigns in the management system so that front-office and back-office activities are always in sync.

Features launching in 2021 include:

  • Personalized content: Agents can upload their unique content with the same send and report capabilities as Applied content, including sharing in campaigns, one-time emails and social media, while getting a preview of the engagement with reporting and metrics.
  • Extended Content Types: eBooks are now available in the Content Library, covering topics such as cybersecurity and flood insurance, with the ability to apply agency branding and preview before sending.
  • Organized What’s New Reel: As content is continually added to the library, it can be difficult to know which pieces of content are best for specific initiatives. The What’s New Reel, curated by Applied, helps bring high-value, high-impact items relevant to many different markets and audiences to the top of the list.
  • Marketing synchronized with the agency’s website: Agents can link content from a single email or campaign with a Read More button that will take customers to the location of the content on the agent’s website to push and track traffic to their website.

“Agencies, by business, are very sales-focused, but they lacked some of the technology needed to be more focused and effective in sales and marketing efforts,” said Michael Howe, chief product officer, Applied Systems. “By delivering targeted, relevant, and timely content to their customers and prospects, Applied Marketing Automation empowers agents to be more effective salespeople and elevate their role as trusted advisors.”

Applied products and logos are trademarks of Applied Systems, Inc., registered in the United States

About applied systems

Applied Systems is the world’s leading provider of cloud-based software powering the insurance industry. Recognized as an insurance automation pioneer and innovation leader, Applied is the world’s largest provider of brokerage and agency management systems, serving customers in the United States, Canada, Republic of Ireland and the UK. By automating the insurance lifecycle, Applied’s people and products empower millions of people around the world to protect and protect what matters most.