ATS Provider iCIMS Acquires Recruitment Marketing Automation Software Company Candidate.ID

March 29, 2022

Candidate tracking system provider iCims has acquired Candidate.ID, a talent acquisition marketing automation software provider based in Glasgow, Scotland.

The company said Candidate.ID will allow its customers to “know” and better qualify talent through lead scoring.

Here are examples of Candidate.ID functionality:

  • The ability to source candidates from multiple job boards as well as existing customer ATS/CRM databases.
  • Enables clients to schedule and distribute email, SMS and social media marketing content to candidates and track clicks to generate an engagement score.
  • Candidates can be tracked to monitor interaction with clients’ corporate website, social media, email opens, and other actions.

“Since leading Marketo, I have experienced first-hand the transformative power of marketing automation,” said Steve Lucas, CEO of iCims. “We are the first company to bring this power at scale to the recruiting world with Candidate.ID.”

Candidate.ID was founded in 2016 by Adam Gordon and Scot McRae.

“When we launched Candidate.ID five years ago, we were on a mission to solve real recruiting problems with marketing automation software,” said Gordon, CEO of Candidate.ID. “Our marketing workflows automatically adapt to each candidate click to deliver unique and personalized experiences, while generating data that empowers recruiters to be more productive.”