EXCLUSIVE: Audible plans to strengthen its content marketing. The Amazon-owned audio company has hired former Fox executive James Finn as head of content marketing.
He will oversee Audible content marketing, including its roster of originals in the new leadership role. He will report to Rachel Ghiazza, executive vice president and head of US content.
Finn has held various positions at Fox Searchlight, Fox Home Entertainment and Fox Innovation Lab and Home Entertainment and has worked on campaigns for films including Slumdog Millionaire, Little Miss Sunshine, Thanks for smoking, Juno and Napoleon Dynamite. He was most recently executive vice president and head of marketing at FoxNext, the studio’s virtual reality and theme parks unit.
“At Audible, we live and breathe creativity, and James expresses the same spirit of innovation. His established track record of award-winning campaigns on some of the most iconic films, shows and games of our time reflects his enthusiasm for entertainment, technology and storytelling,” said Ghiazza. “James brings to Audible the key ingredients to provide our audience with the perfect listening experience.”
Finn added, “Audible is distinguished by its commitment to great talent and extraordinary storytelling. They have built meaningful and lasting relationships with their customers by investing in the future of audio programming. I look forward to leading a team of passionate marketers at Audible with a relentless focus on our audiences around the world.