Baton Rouge Content Marketing Company Moves to Government Street | Business

Rep Cap, a Baton Rouge-based content marketing agency, has purchased the former Avo’s Food Mart building on Government Street and plans to renovate the space as its future headquarters.

The company purchased the 2,500 square foot building at 2964 Government St. for $225,000, according to a press release.

The estimated timeline for the renovations and move-in is about nine months, said Mary Ellen Slayter, founder and CEO of Rep Cap. She said in an email that she would be “thrilled” if the company could set up shop during Mid City’s White Light Night in November.

Rep Cap used to operate out of downtown One American Place, but Slayter said the company hasn’t worked there since the COVID-19 pandemic began in March 2020.

After the Government Street space opens, Rep Cap’s five local employees will work there part-time on a hybrid schedule. The agency has 10 total employees across the United States, and Slayter said it hopes to double its staff in the next year.

“We were designed as a first remote business when we launched a decade ago, and this investment doesn’t change that model, but it does give us a much-needed home base,” Slayter said in a statement. “Once the renovations are complete, we will have a flexible mix of studio and office space to better meet our growing needs for media production services. Also, I won’t have to fight with everyone to park at French Truck.

Slayter added that Rep Cap is exploring other uses for the building, including retail and community meeting spaces.

Elifin Realty represented Rep Cap in the purchase. BUILD Commercial Construction will serve as the general contractor for the project, and LaQuinton “Q” Nimox of DNA Workshop will serve as the lead architect. Rep Cap said Gulf Coast Bank and Trust will fund the renovations.