Vidranya (+91-86674-08532), the Chennai-based marketing agency, has announced a new update to its services for 2022. The digital marketer uses privileged relationships with high-authority publications to ensure a Targeted brand growth. Chennai, India – January 20, 2022 — Businesses can take advantage of cutting-edge SEO services and content marketing strategiesRead More →
Did you know that 68% of marketers create at least one piece of content every day? “Content is king” is something we’ve heard a lot over the past few years. While the adage held true until last year, the content marketing landscape has changed tremendously since the pandemic hit. TheRead More →
Technology B2B marketers will turn to content marketing and public relations to fuel their growth this year, according to a new survey from Boston-based Corporate Ink. Nearly three-quarters (72%) of executives and marketers surveyed in the Corporate Ink study said they plan to increase their content marketing investments in 2022,Read More →
As marketers, sometimes we are so busy attracting new customers that we lose sight of what lies ahead: existing customers who are already interested in our products and services. In reality, we should be focusing on retaining the customers we have. But how do you craft a content marketing strategyRead More →
Opinions expressed by Contractor the contributors are theirs. As the embers of the past year die down, businesses are already gearing up and gearing up to storm 2022. The need to seek alternatives to standard messages – to stay relevant – is not an option, but a lifeline. Content hasRead More →
January 7, 2022 By Ruth Faulkner Drawing on lessons from the past year, Siobhan Maher of Jewelery Storytelling outlines four key content writing and marketing trends for 2022. This area is reserved. Please Register for guest access, orRead More →
Listen NEW! Listen to the article Login or Register to access this audio feature! No worries … it’s FREE! You may know of marketers suffering from “hot new platform exhaustion”. The disease typically affects members of a marketing team who spend endless hours rearranging content to fit specific platforms. JustRead More →
Michael Shapiro Michael Shapiro | for editor and editor You’ve worked hard to build a large online audience for your post. You have invested a lot of time and money in it. Why should a business or individual be able to present their non-informative content to your audience for free?Read More →
Related practices and jurisdictions Wednesday, December 29, 2021 I have an idea for you to engage with your customers and prospects this time of year – send them a year in review email. An effective year in review email builds trust in your business, shows your growth while strengthening yourRead More →
The online marketing toolkit for sales reps hasn’t changed much in the past 10 years. We saw some improvements in reliability and automation. Online advertising seems to be getting by, slowly. Websites are becoming more standardized and continue to be centralized under major brands. Things will likely be the sameRead More →
As marketers look for new ways to improve their content marketing strategies, new research suggests that many are turning to video. Vidyard and the Content Marketing Institute recently partnered to conduct the “Survey of Video Content Marketing and Visual Storytelling,” and statistics show that 88% of marketers are now usingRead More →
by Analytics Insight December 24, 2021 AI in writing has a big role to play Copywriting is essential for all businesses, whether online or offline, but it’s also a huge investment. Whether it’s hiring lots of freelancers or having in-house writers. Not only is it a huge investment, but itRead More →
BOSTON, December 17, 2021 /PRNewswire-PRWeb/ — Brick Marketing, a Bostondigital marketing agency, helps clients improve their content marketing by helping them create unique strategies that meet their business goals. Brick Marketing has added several additional writers to its team to improve the quality and volume of content creation. Brick MarketingRead More →
Businessman doing marketing research on laptop Getty Some transformations that reshaped content marketing at the height of the pandemic were likely to happen anyway. Key technology-driven businesses, such as remote learning and working, telemedicine, streaming entertainment and online shopping, were already on the rise. The pandemic has simply triggered aRead More →
As the popularity of podcasts grows, more businesses are seeing the benefits of creating their show. As a result, marketers, especially brand and content marketers, are paying attention to it. This article will examine why podcasting should be part of your content marketing strategy. This increases the reach of yourRead More →
Show us an established category, and we’ll show you a startup disrupting it. Startups these days are not inferior to established brands when it comes to content marketing. In fact, many of them give traditional brands a hard time with their content marketing strategy. On day three of the annualRead More →
“Content marketing is a strategic marketing approach focused on the creation and distribution of valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action” (Source: Content Marketing Institute). Content is not just information you can distribute. People who buy fromRead More →
Content connects a business to consumers not just for selling, but also for sharing information, humor, and skill. But generating content ideas can be difficult. Remember, content marketing is about creating, publishing, and promoting articles, podcasts, and the like that attract, engage, and retain an audience of customers. Here areRead More →
During the COVID-19 pandemic, we’ve experienced the importance of marketing and communications, and realize that brands and companies that invest heavily here will emerge stronger on the other side. With a lack of face-to-face interaction, the traditional B2B model is not adequate and has forced B2B buyers and sellers toRead More →
Using storytelling in marketing can help create a captivated audience. Getty Stephanie Ricci contributed to this story. Sean Stanleigh’s extensive journalism background has allowed him to develop a deep understanding of storytelling. Working in various senior editor roles at The Globe and Mail and The Toronto Star provided him withRead More →
Content marketing is a great way to subtly promote your brand to consumers while providing them with unconditional value. Successful content marketing with continuity also improves the organic online visibility of the business. For these reasons, businesses in all industries and niches have made content marketing an integral part ofRead More →
In the past, associations often had a stated goal of producing a lot of content, but now it’s proven that members don’t see much of it. A recent report from PAN Communications [registration] finds that consumers engage with only one to five pieces of branded content per month…but many organizationsRead More →
Content marketing agency HDY Agency has expanded its client portfolio after securing a number of new projects with global biotech company The Binding Site. Founded by researchers at the University of Birmingham, The Binding Site provides specialist diagnostic products to clinicians and laboratory professionals worldwide. The company helps improve theRead More →
Milan-based content marketing agency Miyagi will merge with Media.Monks, expanding the network’s footprint in Italy. The deal will bring 70 new employees and customers such as Campari, Danone, Red Bull and Xiaomi to the roster of the S4 Capital-owned network. In a statement, S4 Capital Executive Chairman Sir Martin SorrellRead More →
NEW YORK, November 15, 2021 /PRNewswire/ — According to research report “Content Marketing Market – Forecast and Analysis Report 2021-2025“, the market is expected to grow at a CAGR of 15.73% in 2021 and is expected to grow at a CAGR of 16% from 2020 to 2025. Attractive Opportunities inRead More →
During the COVID-19 pandemic, we’ve experienced the importance of marketing and communications, and realize that brands and companies that invest heavily here will emerge stronger on the other side. With a lack of face-to-face interaction, the traditional B2B model is not adequate and has forced B2B buyers and sellers toRead More →
For a year in the market, Bombay Shaving Company – Women aims to capture the hair removal space in India. To achieve this, he not only provides relevant solutions but also builds deep connections and conversations with his female tribe through his content marketing strategy. Siddha Jain- AVP, Bombay ShavingRead More →
Imagine you’re sitting in a room with 100 televisions all on at the same time. What would it take for just one of these TVs to capture your attention amidst all this chaos? Something quite special, right? This is the challenge facing most marketing teams these days. Everyone is busyRead More →
Content marketing is a constant flow of planning and production. And topics, even for search engine optimization, can be hard to come by. Content should be useful, informative, or entertaining, and it should help a business attract, engage, and retain an audience of customers and prospects. So for December 2021Read More →
Greenlight’s Ysabelle Devereux won the ‘Rising Star in Content Marketing’ category at the Drum Awards for Content 2021. Here, the team behind the winning entry shares the secrets to Ysabelle’s success… how it started Ysabelle Devereux’s journey in digital public relations began after completing her Masters in Corporate Communication, MarketingRead More →
The demand for creative and high-quality content is increasing in our digital world. Consumers want engaging and personalized experiences when they connect with brands. Therefore, customer experience with content is one of the main indicators of success in many marketing organizations. “Today, customer expectations are growing at a rate we’veRead More →
“What are you doing now?However, the subtext is more like, “What do you plan to do now that you’re halfway through your career?” Much of the discussion was about building environments for personal branding, extensive consulting services, and what I would consider a “thought leadership” piece. Within my consulting practice,Read More →
Have you invested a lot of time and money into your website, but it’s not generating any sales? The goal of many individuals and businesses is to earn passive income from their websites. You may be making some content marketing mistakes that are preventing your site from reaching its salesRead More →
NNA | Update: October 26, 2021 6:42 p.m. STI Bombay (Maharashtra) [India] October 26 (ANI/Newsvoir): Leading content marketers and brand custodians across the country and around the world believe that content marketing needs have increased significantly over the past two years. And consumers, communities, and the growth of regional contentRead More →
Video content marketing is a pretty powerful form of advertising your brand and reaching your potential audience. It’s an effective and fast method to establish a strong online presence in today’s tech-driven world. Several statistics have proven the importance of video marketing for marketers. What makes video marketing ideal isRead More →
Christina De Busk October 21, 2021 Marketing expert Neil Patel explains how content marketing is a game-changer… his search traffic nearly tripled The 2021 Chiropractic Economics Salary and Expense Survey found that over the past year, chiropractic professionals spent an average of $10,000 marketing their practices. Here’s a look atRead More →
The evolution of digital marketing also calls for big changes in content marketing strategy. By 2022, marketers will need to embrace the latest trends in content marketing by changing tone, style, and format for a voice-driven world. After a turbulent fiscal year, the importance of content is set to growRead More →
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By Dana Herra Apply these classic horror writing techniques to your content marketing to make it spooky. Getty People love a scary story. They get your heart pumping and your adrenaline pumping. They are hard to put down and even harder to forget. Even if you close the book orRead More →
PHOTO: Content Marketing World I flew from San Francisco to Cleveland on a Monday night. Upon landing, I opened the Uber app and requested a ride to my hotel. Leaving Cleveland Hopkins International Airport, I knew I was “home” when I saw the sign: “Welcome to Cleveland. Content Marketing WorldRead More →
Podcasts haven’t always been popular. They were originally called “audio blogs” until 2004 when the term “podcast” was coined. The podcast emerged in the early 2000s as a niche content format for people who were talking about hobbies or interested in new technologies. In 2006, about 11% of Americans hadRead More →
If you’re constantly having content marketing issues (especially in B2B), you’re not alone. Regardless of your industry or the size of your business, limited budgets, weak strategy, and ineffective content plague everyone. While these obstacles are frustrating, you can overcome them all with the right knowledge and resources. That’s whyRead More →
Comparisons, top 10 lists, customer testimonials, an old mystery, and Thanksgiving leftovers are all topics that could influence your content marketing business in November 2021. Content marketing is the act of creating, publishing, and promoting content for the express purpose of attracting, engaging, and retaining customers. Here are five contentRead More →
At Content Marketing World 2021, an undercurrent of energy ran through the crowd and presenters. This year’s conference marked a return to the in-person event after an all-digital version last year, and that energy was born from a sense of normalcy returning to the world. It felt good to reconnectRead More →
Moviegoers will certainly remember the line “If you build it, they’ll come” from Kevin Costner’s 1989 Field of Dreams, or the later reference in 1993’s iconic Wayne’s World 2, “If you book ’em, they’ll come.” “. However, many would agree that these so-called “spray and pray” tactics are best confinedRead More →
Content is king and content marketing has exploded over the past decade. Businesses are starting to see real value in marketing content (instead of products or services) to consumers. And the real estate industry is no different. The goal of content is to engage your potential buyers and lead themRead More →
Brands have a significant opportunity to improve their content marketing, with research from News Corp Australia revealing that only 34% of Australians believe brands meet their content needs. The Power of Brand Content study, which surveyed 1,000 Australians, was commissioned by the publisher’s content agencies; Medium Rare, Storyation and Suddenly,Read More →
Businesses rely on content more than ever; consumers are primarily attracted to content delivered and produced by people and businesses. With the rise of content creation and distribution, now is the time to be able to trust someone with the content and marketing to attract people, even those who haveRead More →
GREENSBORO, NORTH CAROLINA (September 22, 2021) – The Content Marketing Institute (CMI) has named Pace Communications, North America’s largest independent full-service female-owned marketing agency, the winner in the category of the award. agency of the year 2021. CMI’s Content Marketing Awards program is designed to recognize the best content marketingRead More →
Here are 99 blog topic ideas that can resonate with real estate sellers. These content ideas are useful for all online mediums – don’t just limit yourself to blog posts. Jay Thompson is a former brokerage owner who spent over six years working for Zillow Group. He retired in AugustRead More →
Content has always been king, but it took a pandemic to remind us how essential good digital content is for B2B brands to connect with audiences. According to research by Demand generation report, 61% of marketers rank content marketing as one of their most important tactics for engaging prospects, generatingRead More →
Good content introduces you to potential customers, builds brand awareness, and codifies your value, all while prospecting for you 24 hours a day, 365 days a year. Yet one of the biggest problems with agents is coming up with topics to write about. Here are a few to help youRead More →
Bangladesh Brand Forum, in association with International Advertising Association Bangladesh, hosted the first-ever Content Marketing Conference from August 20-21. Founder and Managing Director of Bangladesh Brand Forum, Shariful Islam opened the virtual conference. During his opening remarks, he said, “While content and everything associated with it has grown in popularity,Read More →
Silos can hold your team back, whether it’s a breakdown in communication between marketing and sales or marketing functions that simply don’t work well together. Too often, content marketing is treated as something separate from the rest of your brand marketing. As a result, brands are losing opportunities to amplifyRead More →
NEW YORK, Aug. 18, 2021 (GLOBE NEWSWIRE) — The Content Marketing Institute (CMI) has just announced the finalists for the top five prizes of the prestigious Content Marketing Awards 2021, the world’s largest content marketing awards program and the oldest in the world. world of content creation, distribution and innovation.Read More →
Harry Resnick (left) Rafael Rocha (right) Founder of NuWave who transformed the way entertainment … [+] artists market their work. NuWave Building new economies in the entertainment world, NuWave is no stranger to the success that comes with the following trends. They have transformed the way entertainment artists market theirRead More →
2022 is coming, and with it new possibilities to explore in content marketing. While the opportunities may be plentiful, brands need to prioritize strategies that will yield greater ROI. Here are two approaches to content marketing, albeit old school, but they still demonstrate greater ROI than most brands think theyRead More →
Content marketing is one of the most powerful tools you have as a small business owner. It is the process of creating content for your website to attract new traffic, increase your subscriber count, and increase your sales. In this article, we’ll outline several different content marketing tactics that consistentlyRead More →
The world of NFTs (Non-fungible tokens) has opened up a world of digital art. “NFTs have become a hot topic for anyone who makes a living as a creative person online,” writes Abby Ohlheiser for MIT Technology Review, “prompting a rush to understand a concept that is deeply mired inRead More →
Want to know what content marketing really is? It’s easy, is content marketing all about storytelling? By the end of today’s article, you should know exactly the connection between storytelling and the skills to become one so you can help brands, professionals and businesses like me help them generate growth,Read More →
A workstation. PICTURES | TO FILE The concept of content marketing dates back to the 1670s when Dutch inventor Jan van der Heyden designed white papers, visual content, and catalogs to market his fire hose. Hundreds of years later, the general content marketing strategy has largely remained the same, althoughRead More →
In September 2021, content marketers can offer courses, suggest giveaways, celebrate holidays like Grandparents Day and Mid-Autumn Festival, or provide hands-on help. Content marketing is the creation, publication and promotion of content to attract, engage and retain an audience of customers. Content marketing can boost search engine optimization. It canRead More →
Opinions expressed by Entrepreneur the contributors are theirs. Content is an essential part of your company’s online marketing approach. But to truly excel at delivering content that aligns with your business goals, you need to do more to stand out from the crowd. You need a content marketing strategy thatRead More →
How have your podcast listening habits changed over the past year? Back when I had a morning commute, I made the most of my morning routine by listening to my favorite podcasts. Now that remote work is the norm, it’s been a little harder to find the time to getRead More →
By Luke Fitzpatrick For digital marketers, the arrival of a new year is an opportunity to improve and strengthen their marketing strategies. This could mean staying up to date with trends that could shape the world of digital marketing for small businesses. Now that the chaos of 2020 is behindRead More →
Data-driven marketing is the new normal. The return on investment generated by your content marketing efforts is the top question for any marketer these days. Analytics has become an integral part of any marketing strategy – in case it isn’t in your organization, you better learn. Today, metrics go beyondRead More →
Not a day goes by that I don’t talk to a startup entrepreneur who wants to discuss marketing and how to get results fast. So, let’s get that out of the way: Marketing takes time. There are some tactics you can use to generate a relatively short-term return on investmentRead More →
In August 2021, e-commerce and omnichannel retailers have many content marketing topics to choose from, including back-to-school shopping guides, informative e-books, MTV’s 40th anniversary, presidential jokes and items with an international flavor. Content marketing is the process of creating content, publishing and promoting it to attract, engage and retain anRead More →
Content marketing refers to online content such as blogs, white papers, press releases, social media posts, newsletters, opt-in email marketing campaigns, videos and images that are posted online for the sole purpose of connecting and engaging with your target audience. It is thoughtful and relevant information that adds value and,Read More →
London, UK, June 24, 2021 (GLOBE NEWSWIRE) — Digital marketing agency Noble Network is updating its services to help local small and medium businesses in the Miami, Florida area gain greater online exposure and associated recognition within their industries. Noble Network’s goal is to help companies with fewer resources competeRead More →
Provided Andrea Stevens says developing content (aka “stories”) is a great way for businesses to build connection, familiarity, trust, and empathy with your target audiences. OPINION: Content marketing is nothing new. The concept has been around for a while, but the words are often talked about as a complex marketingRead More →
Diving brief: L’Oreal USA is expanding its Pinterest activation with a new campaign that leverages the platform’s content creators, according to an emailed announcement to Marketing Dive. The reconciliation begins this week and will continue until mid-September. More than 20 Pinterest creators will develop branded content for seven of L’Oréal’sRead More →
A few names have become synonymous with “content marketing,” and HubSpot is one such organization. With tons of valuable content on their blog, streamed for free through the HubSpot Academy and more, HubSpot has been almost the school all aspiring content marketers have attended, virtually. In this week’s episode ofRead More →
Account-based marketing is hot in B2B sales because it works. ABM can be an interesting strategy to pursue if your organization wants to reduce costs and increase leads. According to a Forrester Consulting analysis of software company ABM Terminus, companies have reduced their marketing campaign costs by 40% using ABM.Read More →
Helsinki-based e-commerce platform Nosto has acquired content marketing startup Stackla. This is Nosto’s first acquisition and a strong entry into the Australian and South Asian markets. To date, Nosto has raised $32.8 million across 4 rounds from investors including OpenOcean Capital, Idinvest, Sanoma Ventures, Tesi, EIB, Wellington Partners and KreosRead More →
We know content marketing is the key to online success. If you want to drive more traffic to your website, convert your audience into leads, and make sales, you need to create awesome content. However, a business can make several common mistakes in the content marketing process. Here are theRead More →
The first showdown on May 12 was a 90-minute Fortnite battle between producer and media personality DJ Khaled and actress and model Megan Fox. Fox was declared champion. The entire event was streamed on esports team EvilGeniuses’ Twitch channel, which has 34,300 subscribers; and then uploaded to LG’s YouTube channelRead More →
As one of the newest members of the Search Engine Journal team, it is with absolute pleasure that I let our community know that we are hiring…. again! We are looking for a Content Marketing Manager to join our creative and growth-oriented marketing team. (The best department here IMO…) InRead More →
Diving brief: L’Oréal Professionnel has launched “Run The Hair Show”, a seven-episode online video series about the cultural impact of hairdressing, according to details emailed to Marketing Dive. Produced in collaboration with the Publicis Luxe agency, the show premiered on May 16 and offers interviews, lessons, tips and more. TheRead More →
Is the infographic still relevant? We hear this question all the time. The answer is yes, absolutely, 100%. Infographics have always been and always will be a powerful tool for providing information. By combining copy, data and imagery, they target the visual processing center of the brain, making content easierRead More →
As some of the most trusted professionals when it comes to COVID-19 vaccine information, healthcare providers wield great influence in helping patients decide whether or not to get one. In August 2020, a Harris Poll asked 2,000 American adults about the reliability of various sources in terms of providing accurateRead More →
One of the many challenges I face with my clients is creating content that is visually appealing and informative, while motivating them to make a purchase. While many seminars, professionals, and books will tell you there are “five steps to success” or best practices, ultimately knowing your customer’s buying mindsetRead More →
Lindsey Tjepkema is a fifteen year veteran of B2B marketing and has watched the growth of content marketing during that time. Based on her experience working with several companies, she found content marketing to be a very manual and time-consuming process with no way to measure her performance. She decidedRead More →
Opinions expressed by Entrepreneur the contributors are theirs. When it comes to a company’s online activities and initiatives, content marketing is absolutely essential to the success of a digital strategy. Content is generally defined as the information and experiences that a business directs to a base of potential and existingRead More →
The first era of content marketing is coming to an end. In the early days, “lead generation content” generally meant e-books, webinars, and not much else. Marketing teams could rely on organic social feeds for engagement, and lead and content libraries seemed built for volume. The second era will changeRead More →
The COVID-19 pandemic has caused a sea change in the way B2B businesses operate. Employees in all functions are working remotely, at least for the foreseeable future, and every new purchase is subject to scrutiny and, often, a large buying committee. The pandemic has also dramatically changed the way B2BRead More →
Wikipedia can be useful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007 all external Wikipedia links include the no following attribute, instructing search engines not to count links in page ranking algorithms. All external linksRead More →
The opinions expressed are solely those of the author and do not reflect the views of Rolling Stone’s editors or publishers. It’s no surprise that video content has dominated marketing in various industries. Apps like TikTok and Instagram’s IGTV and Reels features allow you to better engage consumers with shortRead More →
The importance of content/emotional triggers in content marketing. By Sharmin Ali The content industry has evolved and broadened its scope considerably over the past decade. Today, content creators use multiple formats – text, images, videos, podcasts and webinars to create engaging content and get their message across to their targetRead More →
Content has become a big part of every small business’s marketing plan. Most online marketing strategies rely on content because without content there is nothing to optimize for search or share for visibility. We provide 10 helpful tips to help you get started with content marketing. What is Content Marketing?Read More →
PHOTO: Adobe Content marketing can provide one of the most remarkable transformations for any business when done correctly. As a strategic approach to creating and distributing valuable and relevant content to a target audience, businesses around the world have seen the benefits of properly implementing content marketing. According to theRead More →