Content marketing builds trust and brand image. Delivering engaging, engaging, on-brand, and subtly persuasive content on a regular basis is no easy task. You need to test a variety of methods to find the perfect formula to reach a wider audience. Skills Required to Thrive in Content Marketing Content marketingRead More →
We all hope that we will return very soon to a world of in-person events, lunch get-togethers and networking mixers. However, even once we return to in-person meetings, the importance of digital marketing and online communications will not disappear. In fact, the recent pandemic has demonstrated that digital connections andRead More →
Broadly speaking, advertising means creating content you want people to see; it is pushing. Content marketing is pull: content creation public wants to see – and will actively search for themselves. That’s why for many businesses, content marketing forms the backbone of their marketing efforts, hopefully attracting customers in aRead More →
Most custom fabrication companies and service providers have a comprehensive list of their capabilities, services, materials, machinery, and certifications. These are the basics that help potential customers understand what you can do for them.Read More →
PHOTO: Kelly Sikkema Content marketing is one of the most valuable tools brands have to communicate with their audience. Strategically, brands can post compelling messages that grab the attention of their target consumers. Whether through images, infographics, web pages, videos, blogs, or newsletters, marketers have the ability to deliver relevantRead More →
Online content abounds. 4.6 billion pieces of content are produced dailyeach competing for your consumer’s limited attention. The industry is saturated, to say the least. On the one hand, a flash of content is good for searchers because they’ll find information about just about anything they’re looking for. On theRead More →
According to a report by Demand measurementContent marketing efforts cost 62% less than traditional marketing and generate up to three times more leads. Restaurants and the wider hospitality industry have been slow to jump on the content marketing bandwagon, but with the benefits it brings, restaurant owners can no longerRead More →
Content marketing is not new. Only the term can be considered recent. The creation of targeted information – about companies, products, services and just about anything else – has been around for generations… under different names. Collateral, sales aids, product literature, brand books…all were old nicknames for what is nowRead More →
What is the optimal word count for content? You may be asking yourself this question as you strive for perfection in your content strategy. But Kim Moutsos, editorial vice president of the Content Marketing Institute (CMI), says that’s the wrong question. Your strategy for creating strong content shouldn’t be aboutRead More →
What if your content marketing was so perfectly targeted that audiences trusted you to be the tastemaker of your space? Welcome to the world of subscription boxes. Dog toys, dark romance novels, beard balm, makeup, craft liquor, curated clothes – lovers of all sorts sign up for subscription boxes. WhileRead More →
Today’s digital age is creating a new world, where fresh, creative human talent and advanced digital skills are in demand. For example, Google fills over 6,000 positions in just one year. (They receive over a million applications and hire less than 1%). But traditional education may be failing to properlyRead More →
Opinions expressed by Entrepreneur the contributors are theirs. There is no doubt that the current health and economic crisis has changed the priorities of small businesses. However, one priority above all else remains unchanged and that is building a healthy bottom line. Profit is not the only priority, of course,Read More →
Amanda Milligan Donor Amanda Milligan is Head of Marketing at Stacker Studio, a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links. More posts from this contributor 3 Strategies to Elevate Brand Authority in 2021 6 Reasons JournalistsRead More →
Looking for a way to scale up your content marketing strategy in 2021? If so, you are not alone. Many business owners use content to reach their target audience and build their brand. This trend is effective and here to stay, with estimates showing the blogging industry alone is worthRead More →
Opinions expressed by Entrepreneur the contributors are theirs. Covid-19 has dramatically altered business-to-business marketing plans. As Forrester noted recently, “It’s more than a combination of discrete trends such as rising bounce rates, falling open rates, or rising unsubscribe rates; it’s that buyers now expect a fundamentally different relationship with yourRead More →
PHOTO: Eternal seconds Every B2B marketer does content marketing in one form or another. You strategically distribute various forms of original content to help move buyers through their buying journey. But when was the last time you took a step back and reviewed your program? Are you as efficient asRead More →
Opinions expressed by Contractor the contributors are theirs. On the Internet, content is anything that expresses thoughts, information, or experiences in written, visual, or audio form. sunman | Getty Images This article is content. The 95 million photos uploaded to Instagram today are content. The 500 hours of videos uploadedRead More →
No matter how far we get into the era of content marketing as mainstream practice, many marketers still can’t find their footing. Most of us logically know that content marketing and content creation aren’t synonymous, but you wouldn’t know that from looking at our schedules or to-do lists. The excessiveRead More →
Brands need to be increasingly smart in creating strategies that not only maintain the loyalty of their existing customers, but also help them attract new ones. In this context, content marketing has been recognized as indispensable. The phrase “content is king” has never been more valid. Brands have an obligationRead More →
There are many ways to foster the connection between your brand and your customers. As co-founder of Firon Marketing, I’ve helped companies successfully grow this connection through social media, a blog, videos, case studies, sample books, and more. With all the different content options, how do you choose what’s bestRead More →
Would you like 15.8 million people to subscribe to your content? What does it take to get that kind of massive, enthusiastic engagement? For many, it looks like a pipe dream. But for TED, the global conference and media organization, exceptional engagement is a reality. Almost all videos posted byRead More →
It could be at an industry conference, in an online discussion forum, on a trusted analyst’s blog, or even in the morning headlines. No matter where it confronts you next, you need to be prepared to dispel the myth that we’re living in a content bubble — and it’s aboutRead More →
Today’s consumers live in a digital world, which means they can retrieve all the information they want at the touch of a button, putting them in control. Additionally, they have become immune to traditional outbound marketing methods – such as billboards and TV ads – and they expect brands andRead More →
American adults spend an average of nearly 2.5 hours a day on social media. Time spent scrolling is only increasing, which means marketers need to find a way to reduce clutter and grab attention. The good news is that there is a way to get the attention your business deserves:Read More →
In 1996, Bill Gates surprised the world with his opinion on which online industries will thrive in the future and why. He predicted that companies providing a wealth of information and entertainment would grow in popularity. In 2019, as content dominates search engines, social media and online businesses, Bill Gates’Read More →
Tam Al-Saad, Principal Consultant at Web Profits, the company that led Bellamy’s Organic’s content marketing strategy, explained the key factors that led to success at the recent Naturally Good Business Summit 2019. “Ad blocking has increased dramatically over the past few years, making it increasingly difficult to get eyeballs onRead More →
In many different industries, professionals sometimes complicate things when it’s not necessary. Content marketing is no different. Keeping it simple lends itself to more scale – and in many cases better results. After serving over 10 years in the US military, one of my biggest professional lessons was the “KISS”Read More →
Your business needs a content marketing strategy. This is true if you are not creating any online content. Or if your content isn’t getting the results you were hoping for. So here are some tips from members of the online small business community for creating a strategy that actually worksRead More →
The first step to measuring your content marketing performance is to make sure you’re looking at the right metrics. In 2018, 47% of B2C content marketers and 54% of B2B content marketers said the metrics they track often don’t align well with their overall goals. This makes it impossible toRead More →
At a time when so much content is flooding the market, how do you stand out through the noise? Marketers are turning to episodic content marketing to stand out from the competition. Episodic content marketing is long-form content divided into smaller chapters or “episodes”. The content takes the form ofRead More →
A popular link building tactic is also a great way to identify content marketing topics. When combined, broken link building and content marketing can drive traffic for your site and provide a way to engage visitors. Although broken link building and content marketing have similar goals, in some businesses, especiallyRead More →
If your small business has an online presence, content marketing should be part of your overall online marketing strategy. But creating the content that resonates with your audience and marketing it so it can reach as many people as possible is a challenge. A new infographic from Branex, titled “7Read More →
Opinions expressed by Contractor the contributors are theirs. We have reached a tipping point in content marketing where there is so much content being published daily that no one can consume even a small percentage of it precisely when marketers want to. Content fatigue has set in and is creatingRead More →
Opinions expressed by Contractor the contributors are theirs. By now you’ve heard of all the amazing benefits of content marketing. You know that with the right strategy, you can gain more traffic, build a better reputation, and see compound growth in both areas over time without dramatically increasing your budget.Read More →
Opinions expressed by Contractor the contributors are theirs. You can have a strong, well-developed corporate mission and vision that encapsulates your organization’s long-term plans and values. You can also have a brilliant content marketing strategy that can attract thousands of new people to your brand and keep your current customersRead More →
Opinions expressed by Contractor the contributors are theirs. Everyone talks about how content is king and how much you need to produce to be successful online. But few companies actually see real results from their content efforts. Shutterstock The majority of online businesses invest in content marketing simply because theirRead More →
As Benjamin Franklin once said, there should be “a place for everything and everything in its place”. Organization is a key success factor. For his part, Franklin proved that to be true as one of the most diverse individuals in American history. A big part of staying organized is stickingRead More →
Opinions expressed by Entrepreneur the contributors are theirs. In content marketing, we’ve moved on from questions like “Is it effective?” to “How to improve content marketing deliverability?” With 77% of B2C marketers and 86% of B2B marketers using content marketing, there is absolutely no doubt about the huge role thisRead More →
Content marketing is the way to stay in touch with small business prospects to showcase their expertise. There’s a lot of advice on how to do this, it’s just plain wrong. For example, here are seven content marketing rules to break: Rule 1 Send a monthly newsletter to inform customersRead More →
In today’s crowded social media space, brands need to provide their target audience with a continuous stream of relevant content to stay engaged. Otherwise, the brand gets lost in the white noise of peers and competitors offering their own content. Trapit’s recent study confirms that even though marketers spend moreRead More →