PHOTO: Kelly Sikkema Content marketing is one of the most valuable tools brands have to communicate with their audience. Strategically, brands can post compelling messages that grab the attention of their target consumers. Whether through images, infographics, web pages, videos, blogs, or newsletters, marketers have the ability to deliver relevantRead More →

Content marketing is not new. Only the term can be considered recent. The creation of targeted information – about companies, products, services and just about anything else – has been around for generations… under different names. Collateral, sales aids, product literature, brand books…all were old nicknames for what is nowRead More →

Everything has changed because of the pandemic, including traditional marketing tactics. Industry events have been cancelled. Your customers are working exclusively from home, and they’re busier than ever, adapting to video conferencing and juggling additional responsibilities. How do you reach your target audience where they are? Quality content, of course.Read More →

Amanda Milligan Donor Amanda Milligan is Head of Marketing at Stacker Studio, a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links. More posts from this contributor 3 Strategies to Elevate Brand Authority in 2021 6 Reasons JournalistsRead More →

Opinions expressed by Entrepreneur the contributors are theirs. Covid-19 has dramatically altered business-to-business marketing plans. As Forrester noted recently, “It’s more than a combination of discrete trends such as rising bounce rates, falling open rates, or rising unsubscribe rates; it’s that buyers now expect a fundamentally different relationship with yourRead More →

Opinions expressed by Contractor the contributors are theirs. On the Internet, content is anything that expresses thoughts, information, or experiences in written, visual, or audio form. sunman | Getty Images This article is content. The 95 million photos uploaded to Instagram today are content. The 500 hours of videos uploadedRead More →

There are many ways to foster the connection between your brand and your customers. As co-founder of Firon Marketing, I’ve helped companies successfully grow this connection through social media, a blog, videos, case studies, sample books, and more. With all the different content options, how do you choose what’s bestRead More →

Would you like 15.8 million people to subscribe to your content? What does it take to get that kind of massive, enthusiastic engagement? For many, it looks like a pipe dream. But for TED, the global conference and media organization, exceptional engagement is a reality. Almost all videos posted byRead More →

Opinions expressed by Entrepreneur the contributors are theirs. In content marketing, we’ve moved on from questions like “Is it effective?” to “How to improve content marketing deliverability?” With 77% of B2C marketers and 86% of B2B marketers using content marketing, there is absolutely no doubt about the huge role thisRead More →

In today’s crowded social media space, brands need to provide their target audience with a continuous stream of relevant content to stay engaged. Otherwise, the brand gets lost in the white noise of peers and competitors offering their own content. Trapit’s recent study confirms that even though marketers spend moreRead More →