Digital Marketing Technology Provider for the Real Estate Industry Collabora Technology announced on Wednesday the launch of RElumioa new platform to provide users with digital marketing automation.
RElumio automatically provides listing agents with a digital marketing package—including a listing website, social media videos, and digital flyers—immediately after submitting an MLS listing. All marketing materials have a “click to share” component, allowing agents to share content seamlessly across various social media platforms and channels.
“Use of automated digital marketing technology (MarTech) is growing rapidly in other ‘business to consumer’ industries, yet real estate still lags behind in many respects,” said Russ Cofano, CEO of Collabra Technology, according to a press release. . “Busy real estate agents want and need easy-to-use, automated solutions to improve their personal marketing.”
As part of the launch, Collabra has partnered with the Denver Metro Association of Realtors to make RElumio available to the association’s more than 8,000 members.
“We are always looking to provide our members with a competitive advantage and we are proud to be the first REALTOR® association to offer this technology exclusively to our members in metro Denver,” said Nobu Hata, CEO of DMAR, in a communicated. .
Collabra says RElumio is the first product in a series of digital marketing apps it plans to launch later this year.