Content Marketing Agency Partners with Global Biotech Brand

Content marketing agency HDY Agency has expanded its client portfolio after securing a number of new projects with global biotech company The Binding Site.

Founded by researchers at the University of Birmingham, The Binding Site provides specialist diagnostic products to clinicians and laboratory professionals worldwide.

The company helps improve the lives of patients and provides medical solutions that improve the diagnosis and management of blood cancers and immune system disorders.

It is present in more than 25 countries and employs approximately 1,100 people worldwide.

Birmingham’s HDY agency will support the venture with digital and campaign marketing, as well as producing The Binding Site’s first podcast, curated for healthcare professionals and educators.

Claire Cooper, Head of Global Communications at Birmingham-based The Binding Site, said: “Our new partnership with HDY is a key part of delivering on our impressive growth ambitions. Not only do we want to get our products into the hands of more healthcare professionals, but we also want to educate people about the importance of regular checkups and detection.

Angel Gaskell, co-founder of HDY Agency, said, “The Binding Site plays a vital role in the medical diagnostics and broader scientific sectors. We’re proud to partner with the team that makes a huge difference in people’s lives.