Content marketing and its power through storytelling

Want to know what content marketing really is?

It’s easy, is content marketing all about storytelling? By the end of today’s article, you should know exactly the connection between storytelling and the skills to become one so you can help brands, professionals and businesses like me help them generate growth, build strong audience relationships, and generate leads that in turn increase sales and profitability

Humans need an emotion to trigger actions. Having positive emotion in content can energize the person much more than logic or numbers. If you’ve seen kids, they love stories just because they can relate to them. Just like that, we adults can resonate with stories because sometimes we see ourselves as the character in trouble or traveling on a fantasy journey to magical places. They bring visuals in your mind and good memories in your life.

The power of content marketing through storytelling

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When a brand uses stories, they really get closer to their audience and get rid of all objections and blocks. Of course, stories have to be real when it comes to branding.

“Content marketing is the gap between what brands produce and what consumers actually want.” — Michael Brenner, CEO, Insider Marketing Group

Millennials and teens, for example, love fantasy and adventure movies like Lord of the Rings, magic and wizards like Harry Potter, and people like Superman and Wonder Woman with superpowers and special abilities. Recently, series have moved from main-screen cinemas to home theaters with extraordinary stories and characters.

Tell me about a brand or company that doesn’t want to share their stories with their audience and build strong relationships with them. Tell me someone who doesn’t want to grow and evolve? Who doesn’t want leads?

Everyone wants all of these things, and content marketing involves a lot of storytelling. Not all content marketers are storytellers, and it takes years and years of training and practice to become a storyteller, but every content marketer is creative. A significant advantage for content marketers is the fact that they have a natural ability to learn storytelling skills. All they have to do is develop these skills to be able to create engaging stories, especially in a corporate and brand context.

One thing I often see is that marketing is simply used as a way to sell. Marketing is not selling. People are tired of being sold. A typical person receives around 10,000 ads every day if you combine all the social and online channels they are in. She doesn’t want another ad or sale landing in her inbox. As soon as they see a brand, they feel like 90% of brands are only trying to sell you by only talking about their products and spamming followers and spamming everywhere.

Stop selling honestly. Good marketing shouldn’t look like it sells and marketing doesn’t sell. It’s part of the sales funnel and that’s it. As a marketer, you are talking to humans, remember that. Just because you’re online doesn’t mean you automatically treat people like bots, bots, or AI. Humans are still humans, whether online on social media or offline. You are human so learn to communicate and treat everyone as human.

“Many companies have forgotten that they are selling to real people. Humans care about the whole experience, not just marketing, sales or service. To really win in the modern age, you have to solve for the humans.” – Dharmesh Shah, CTO and co-founder, Hubspot

Content marketers can be great writers, and most are when they write every day of their lives for a variety of content types and formats. Long blogs and articles can’t be considered stories just because of their length and many creatives confuse that with the ability to tell a story, but that’s just not true and it’s not the same thing.

Some people, such as journalists, are ideal storytellers and can be great content marketers because their job is to collect stories, interview people, and write flawlessly for magazines, newspapers, and other publications. The way journalists write stories is unique. In fact, they learn to gather information based on the 5 w’s – who, what, when, where and why. When you address all of these in one article or feature, the emotional effect and impact on the audience is enormous.

If you look at the big brands, they usually hire professionals like journalists for their content marketing simply because it’s much easier and economically viable for them. Some brands work wonders because they have understood the concept of storytelling much better than others.

Their brand marketing teams are usually exceptional at connecting with the target audience and grabbing their attention. Some examples are Apple, Microsoft, Google, Coca Cola, Red Bull, and I can go on and on with the list. All of these brands have managed to identify their unique stories, be it on the side of a garage or its corporate side. People don’t buy goods or services, they buy trust, value, emotions, experience, and something to connect with.

“People don’t buy goods and services. They buy relationships, stories and magic. Seth Godin, content marketing guru

Now that I’ve explained content marketing and how it relates to storytelling, it’s time for me to tell you what are the essentials that go into storytelling as well as some tips needed for effective storytelling.


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1. Define your main message

If you don’t have a central message, your story will seem pointless and boring. There must be a point to your story. You can’t just tell a story because you want more sales and more conversions or more people to follow, there’s no point. People need to know why they should continue to pay attention to history

2. Decide what type of story you will tell

One version of storytelling is to get others to take action and do something positive. If you tell a story that motivates people, you can get them to take action. Another way to tell a story is to tell people about yourself. you can have a story about yourself with the difficulties and successes you have gone through. It could be motivating. It can help inspire others to resonate with your story and follow your personal brand, follow you on social media.

The personal storytelling is extraordinary. When people get to know you, they relate more, they’re more likely to follow you, and your personal brand is more likely to grow.

Conveying value is another way to tell a story that gets people to join you. What I mean by this is that if other people believe in the same values ​​as you, they are more likely to identify with you and follow you as well. This not only helps drive sales for your business, but also your personal brand.

The philosophy behind storytelling is that people generally tell stories to educate and impart knowledge. They are more likely to retain this knowledge and be able to apply it in the future. It connects with them visually in their minds, which is why the audio is so good and why kids are glued to the stories.

3. You need to establish your call to action if you’re telling a story

So you’ve got people hooked and they’re all talking about you, they’re supporting your personal brand and your business. But if they don’t know what to do next, you won’t really see any sales or conversions. you have to tell them to do things like check out your business, follow you on social media, join your mailing list, whatever. it doesn’t have to be a major commitment. it doesn’t have to be where they have something to buy right away. It could be as simple as joining your list so you can tell them more stories, connect with them more, build more relationships, and eventually convert them into customers.

My recent video on Content Marketing & Storytelling if you want to listen.


Now, before ending this article, because you have all the steps. I want to give you 3 quick bonus tips. I’ve been telling stories for a long time, and I’ve found that when a story includes these 3 main things, it does much better.


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1. You must have characters

It allows people to see themselves in the story and be part of it. without characters, there will be a disconnect between you telling this story and the person listening on the other end. always have characters and make them relatable

2. You need conflict

Without the conflict, there won’t be that hook that makes people wait to figure out what happens next. When we don’t have conflict, and everything is fine, people are like cool, it’s boring. there are always conflicts in a story

3. You need resolution

You have characters and the conflict, now you need the resolution to go with it. If you follow all the steps along with the bonus tips, you will do well in storytelling. if you need help with your content marketing and strategy, if you want to grow, generate leads, connect with your audience.

If you enjoyed reading my article, I would love to hear your feedback in the comments and suggestions on other topics you would like me to write about in detail, related to content marketing, as I have done with This article.