Content Marketing Market Size Expected to Grow by USD 487.24 Billion

There “Content Marketing Market by End-User, Platform, Market Size and Geography – The 2022-2026 Forecast and Analysis report has been added to Technavio’s offering. With ISO 9001:2015 certification, Technavio is proud to partner with more of 100 Fortune 500 companies for over 16 years.

The difference in potential growth for the content marketing market between 2021 and 2026 is $487.24 billion, according to Technavio’s latest market analysis report. The report predicts that the market will witness an acceleration in growth at a CAGR of 15.8% during the forecast period. Technavio categorizes the global content marketing market as part of the global specialized consumer services market. Our report provides detailed insights on value chain analysis for Content Marketing market which vendors can leverage to gain a competitive advantage during the forecast period. The data available in our value chain analytics segment can help vendors reduce costs and improve customer services over the forecast period.

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Key Market Dynamics:

  • Market engine: Increasing number of users on social media is one of the most critical factors predicted to drive the growth of the market. Social media is becoming an essential part of the internet and is accessed by over a billion people worldwide. Moreover, the increase in the use of mobile devices and smartphones has resulted in the use of social media among users. The increasing use of social media by consumers encourages businesses to use this platform to approach their target audience.
  • Market challenge: One of the major factors that may limit the market growth is digital ad fraud. Content advertisements via digital platforms are generally considered a form of advertising conducted via the Internet to market products or services to consumers. Over time, the term digital advertisements has expanded its dimensions. The immaturity in the digital ad space has helped create an environment conducive to digital ad fraud. Therefore, digital ad fraud will impact the revenue generated by businesses, thereby impacting the growth of the market.

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Key Market Segment Highlights:

The Content Marketing Market report is segmented by End User (Retail, Automotive, Financial Services, Telecom and Others), Platform (Blogging, Videos, Infographics, Case Studies and Others), Market Size ( lead generation, brand awareness, thought leadership and others) and geography (APAC, North America, Europe, South Americaand Middle East and Africa).

Regional Opportunities: APAC will be the top region with 38% of the market growth during the forecast period. China and Japan are the top content marketing markets in APAC. The growth of the market in this region will be faster than the growth of the market in Europe and MEA. Growing demand from industries such as automotive, financial services, consumer electronics, healthcare, and pharmaceutical will facilitate the growth of the content marketing market in APAC during the forecast period.

Information on revenue-generating segments: The content marketing market share growth by retail segment will be significant over the forecast period. The retail industry is growing rapidly, which will drive the demand for content marketing. The use of smartphones, coupled with the Internet, has simplified product research and comparison for consumers. This encourages retailers to opt for content marketing to keep in touch with existing customers as well as to reach potential customers. These factors are expected to drive the market growth in the coming years.

See our sample report for additional information on the contribution of all segments and regional opportunities

Some companies mentioned with their offers

    • Act-On Software, Inc.
    • Adobe Inc.
    • Braton Inc.
    • Contently Inc.
    • Contentoo B.V.
    • CoSchedule LLC
    • Eucalypt LLC.
    • Hootsuite Inc.
    • HubSpot Inc.
    • Influence and Co.
    • Infusion Software Inc.
    • NewsCred Inc.
    • Content of rock
    • Salesforce.com Inc.
    • Scripted Inc.
    • Seismic Software Inc.
    • skyword inc.
    • Sprinkler Inc.
    • SugarCRM Inc.
    • Upland Software Inc.
  • To access more supplier profiles with their key offerings available with Technavio, Download the sample now!

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Content Marketing Market Scope

Report cover

Details

Page number

120

base year

2021

Forecast period

2022-2026

Growth momentum and CAGR

Accelerate at a CAGR of 15.8%

Market Growth 2022-2026

$487.24 billion

Market structure

Fragmented

Annual growth (%)

14.8

Regional analysis

APAC, North America, Europe, South America, Middle East and Africa

Successful market contribution

APAC at 38%

Main consumer countries

United States, China, Japan, India and Germany

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Act-On Software, Inc., Adobe Inc., Brafton Inc., Contently Inc., Contentoo BV, CoSchedule LLC, Eucalypt LLC., Hootsuite Inc., HubSpot Inc., Influence and Co., Infusion Software Inc., NewsCred Inc. . ., Rock Content, Salesforce.com Inc., Scripted Inc., Seismic Software Inc., Skyword Inc., Sprinklr Inc., SugarCRM Inc. and Upland Software Inc.

Market dynamics

Parent market analysis, market growth drivers and barriers, analysis of fast growing and slow growing segments, impact of COVID 19 and future consumer dynamics, and analysis of market conditions for the forecast period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Main topics covered:

  • Summary
  • Market landscape
  • Market sizing
  • Five forces analysis
  • Market segmentation by end user
  • Customer landscape
  • Geographic landscape
  • Supplier Landscape
  • Vendor analysis
  • Annex

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