Content Marketing Market Size to Grow by USD 417.85 Billion | Research Insights Highlights Growing Social Media Users as Key Driver | Technavio

NEW YORK, November 15, 2021 /PRNewswire/ — According to research report “Content Marketing Market – Forecast and Analysis Report 2021-2025“, the market is expected to grow at a CAGR of 15.73% in 2021 and is expected to grow at a CAGR of 16% from 2020 to 2025.

Attractive Opportunities in Content Marketing Market by Purpose, Platform, End User, and Geography – Forecast and Analysis 2021-2025

APAC is the largest content marketing market. Factors such as growing demand for digital magazines and increasing number of social media users are creating significant growth opportunities for content marketing makers in Asia Pacific.

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Supplier Information

The global content marketing market is fragmented in nature owing to the presence of several global and regional players.

The increasing competition in the market forces the vendors to adopt various growth strategies such as promotional activities and advertising expenditures to enhance the visibility of their products. Some vendors are also adopting inorganic growth strategies such as mergers and acquisitions to stay competitive in the market.

For example, in April 2021Adobe Inc. announced the partnership with FedEx to innovate in e-commerce delivery.

Find more highlights on vendor growth strategies and product offerings. Read a sample market research report.

Geographical analysis of the market

APAC will provide maximum growth opportunities in the content marketing market over the forecast period. According to our research report, the region currently holds 42% of the global market share and is expected to dominate the market till 2025. China and Japan are the top content marketing markets in APAC.

Growing demand from industries such as automotive, financial services, consumer electronics, healthcare, and pharmaceutical will facilitate the growth of the content marketing market in APAC during the forecast period.

Learn more about the geographical distribution of this market along with the detailed analysis of major regions. www.technavio.com/report/content-marketing-market-industry-analysis

Key Market Trends and Challenges:

The use of AI with social media management software is another major factor supporting the content marketing market. Digital business transformation is an effort to create connected platforms and industry revenue streams. Hence, several industries are opting for real-time solutions in addition to spending on IT infrastructure and analytical solutions to gain a competitive edge in the market.

However, digital ad fraud will be a major challenge for the content marketing market. Content advertisements via digital platforms are generally considered a form of advertising conducted via the Internet to market products or services to consumers. Over time, the term digital advertisements has expanded its dimensions. Additionally, due to an increase in fraud-related digital advertisements, it is now being treated as one of the top concerns among industry players.

See a free sample for highlights on market trends and challenges affecting the content marketing market.

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Content Marketing Market Scope

Report cover

Details

Page number

120

Year of reference

2020

Forecast period

2021-2025

Growth momentum and CAGR

Accelerate at a CAGR of nearly 16%

Market Growth 2021-2025

$417.85 billion

Market structure

Fragmented

Annual growth (%)

3:43 p.m.

Regional analysis

APAC, North America, Europe, South America and MEA

Successful market contribution

APAC at 42%

Main consumer countries

United States, China, Japan and United Kingdom

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Adobe Inc., Contently, Inc., CoSchedule LLC, HubSpot Inc., Influence and Co., NewsCred, Inc., Scripted Inc., Seismic Software, Inc., Sprinklr Inc. and Upland Software, Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the forecast period.

Customization overview

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

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Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.

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