Content marketing refers to online content such as blogs, white papers, press releases, social media posts, newsletters, opt-in email marketing campaigns, videos and images that are posted online for the sole purpose of connecting and engaging with your target audience. It is thoughtful and relevant information that adds value and, in turn, increases the visibility of your business. Content marketing isn’t about posting to post, it’s about posting to interact, engage, and make your audience want to know more.
Why content marketing for startups?
As a startup your content marketing in any industry in some cases like tech startup is even more important. Online competition is fierce and content marketing is the best way to set yourself apart as an industry leader. This requires more than just optimizing pages and posts, but also providing valuable insights. Successful content marketing campaigns are designed with the mentioned factors in mind.
- Build your brand image and notoriety
When a potential customer meets you online, they’ll want to know what sets you apart from the competition. That’s why it’s essential to create your online content in a way that marks you as an expert and an industry leader.
- Build customer relationships and increase customer engagement
As mentioned earlier, your content marketing plan should consist of content that adds value to your target audience. For example, a sales-laden blog post is likely to be less effective than a blog post that tells how your products and services solve relevant consumer issues.
As a startup, no one knows who you are, so your content marketing plan should include engaging content. It can be used to convey your personality, your company culture, your beliefs, your industry knowledge and your ability to respond effectively to your customers’ needs, all of which are key to building trust.
- A cost effective alternative to traditional advertising
As a startup, your marketing budget may have little room for traditional advertising like TV or newspapers. This means finding effective methods to market your startup that will provide you with the exposure you need to get up and running. In the digital world we live in, the vast majority of content online lives forever, which means the content you post today has the potential to bring you new business for years to come.
One of the most impactful aspects of online marketing is that it allows you to be exposed to potential customers from across the country and, if applicable, around the world. It offers you the opportunity to expand your business well outside of your region. Your content marketing strategy should include marketing that reaches both your local and remote potential customers.
Where to start ?
Although content marketing is effective, there are many methods to choose from. Although you want to participate in more than one, you may not want to participate in all of them. To help you create your startup marketing strategy and plan, consider the tips below.
- Define your target audience
You need to know who your primary and secondary audience is. This will help you identify how to write and create your content in a way that meets their needs.
- Find out where your target audience is online
Once you’ve clearly defined your target audience, it’s essential to find the online avenues they’re most likely to frequent. What are their favorite social media platforms? What kind of online publications do they browse? What types of mobile and electronic devices do they use?
- Identify Your Startup Marketing Action Plan
As with most things in life, your chances of success increase when you have a solid plan in place. To create your startup marketing action plan, ask yourself the following questions:
- What are your goals?
- What is your theme?
- How will you track and measure success?
- Do you rely on social media a lot?
- How can you make sure all your content is easy to share?
- Will you post to blogs or will you post primarily on your blog?
- Will you send out a monthly newsletter or periodic email marketing?
- Who will curate and distribute your content?
- What content marketing methods should you test first?
To ensure consistency, create a content marketing calendar. This includes content curation frequency, a release schedule, and researching new tools and resources.
Effective content marketing is above all engaging and relevant, but optimization should not be forgotten. Invest time in identifying current keywords and online industry trends.
Your online audience wants to read and view visually appealing content. This includes:
- Well-spaced text broken into small chunks with section headings.
- Font and additional text color, without being garish.
- Relevant, clear images that make the potential customer want to know more.
- Professional, yet somewhat fun, informative and creative videos.
In the modern world, which is filled with competition in all fields, content marketing gives your startup some edge to survive and grow. So, use it with proper understanding and knowledge, if possible partner with someone who has experience in content marketing for a period of time and learn from them. Content marketing is the future, follow it and success will be a little closer to you.