Contentgine recognized for its innovation in content marketing

Contentgine®, the global leader in content-based marketing, today announced that its Content Indication Platform (CIP) has been selected as the winner of the “Best Content Performance Management Solution” award. at the Fifth Annual MarTech Breakthrough Awards. The program is led by MarTech Breakthrough, a leading market intelligence organization that recognizes the best companies, technologies and products in the global marketing, sales and advertising technology industry today.

Contentgine’s Content Indicating Platform (CIP) is an online SaaS platform that provides access to Contentgine’s proprietary and 100% proprietary account intent and categorical content insights, enabling the expanding and prioritizing target account lists and content consumption intelligence, across 500 major product categories. .

“Our focus on a higher level of purchase intent is what brought us to the winner’s circle of MarTech Breakthrough 2022,” said Ian Ten, Marketing Director of Contentgine. “Contentgine’s first-party categorical perspective provides richer intent signals so B2B marketing teams can create smarter content and sales can reach the right prospects at the right time.”

CIP uses AI and machine learning to deliver advanced market insights by analyzing 100 million quarterly engagements with Contentree, the world’s largest B2B library of over 500,000 case studies, white papers and e-books . The platform identifies the personalized content consumption patterns of tens of millions of professionals to create smarter target account lists, better-performing content, and better prospect engagement.

“Just like in content syndication before it, intent marketers have lost sight of how critical content is to the whole equation,” said James Johnson, Managing Director of MarTech Breakthrough. “Without the behavioral indication of the content prospects are consuming, intent cannot be derived. And all too often, intent tactics have a vague understanding of the actual content being used at best. marketers in the rich data they can see linked to the performance of their businesses’ content, relative to those of their competitors, while capturing first-party leads in the process.CIP provides intelligent, easy-to-view insights on that marketing and sales managers can act on. Congratulations on winning “Best Content Performance Management Solution”.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work and success in a range of categories related to marketing, sales and advertising technology, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted over 2,950 nominations from over 18 different countries around the world.

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