Contentoo, Europe’s leading platform for content marketing talent, appoints scaling veteran Wisse Bakker as COO

Contentoo, Europe’s leading platform for content marketing talent, appoints scaling veteran Wisse Bakker as COO

Contentoo, Europe’s leading platform for content marketing talent, today announced the appointment of Wisse Bakker as Chief Operating Officer.

Wisse Bakker’s extensive experience in scaling the operations of high-growth organizations will help provide a strong foundation for Contentoo as we enter the next phase of scaling our business.

—Onno Halsema

AMSTERDAM, NOORD-HOLLAND, NETHERLANDS, March 21, 2022 /EINPresswire.com/ — Contentoo, Europe’s leading platform for content marketing talent, today announced the appointment of Wisse Bakker as Chief operation (COO). Bakker, who was previously COO of secure communications provider Zivver and head of operations at TransIP, will focus on continuing to scale Contentoo internationally. In this role, Bakker will have full responsibility for Contentoo’s global business operations, including people and recruiting, culture, business insights, finance and IT.

“Contentoo saw 156% revenue growth in 2021, and we expect our rapid growth to continue over the next few years,” said Onno Halsema, CEO of Contentoo. “Wisse Bakker’s extensive experience in scaling the operations of high-growth organizations will help provide a strong foundation for Contentoo as we enter the next phase of scaling and internationalizing our business.

“We welcome Wisse to Contentoo,” continued Halsema. “He has a proven ability to operate independently over a wide scope and is known for his empathetic and people-centric approach to leadership. will integrate perfectly into the Contentoo culture.”

Bakker’s primary focus at Contentoo will be to build a flexible and scalable organization ready for the next phase of its growth. This will include attracting and retaining great talent, implementing data-driven decision-making, and establishing repeatable business processes and playbooks that will support an increasingly global organization.

“Contentoo caught my eye because of its brilliant simplicity, strong customer focus, and history of growth,” Wisse Bakker commented. “Contentoo helps businesses create high-quality content quickly, eliminating the need to hire in-house content experts. The need for good content is greater than ever, and Contentoo can support those businesses. via a smooth and highly intuitive platform and an excellent customer service offering that gives customers peace of mind.

“I am joining a great team with a strong culture,” concluded Bakker, “and I look forward to working with everyone to make Contentoo an international success while maintaining the unique vibe that has already allowed it to grow as He did it. “

Bakker has extensive operational experience, particularly in high growth organizations. Bakker was most recently COO of secure communications provider Zivver, a role he held after first serving as Zivver’s scaling officer, where he was responsible for people, strategy and of execution. Previously, he was Operations Manager NL for bike-sharing service Swapfiets, Operations Guru (COO) for domain name provider TransIP, and Head of Print Fulfillment Systems and Operational Change Manager at Elsevier.

He holds a master’s degree in law from the University of Groningen and is fluent in Dutch, Spanish and English.

About Contentoo

Founded in 2017, Contentoo is the leading European platform for content marketing talent. Contentoo connects marketing teams with its pre-screened independent community of over 500 content marketing talents, including writers, translators, localization experts, UX writers, designers, content strategists and SEO specialists .

With a Net Promoter Score (NPS) of 86 and over 20,000 successfully executed projects, Contentoo’s proprietary method of matching freelance talent to client needs means companies can always find the perfect professional for the job, regardless of industry, writing style or content. type.

Contentoo’s managed service model means an experienced content consultant works closely with each client, allowing businesses to scale content production up and down as needed, without compromising quality. Contentoo customers include Mollie, Swapfiets, Rituals, Booking.com and Meatless Farm. For more information, visit contentoo.com.

Ron van Valkengoed
Contentoo
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