County Down agency buys digital marketer BFG Digital as demand for e-commerce rises

County Down advertising and marketing agency Ardmore has bought a digital marketer from Belfast for an undisclosed sum to meet growing e-commerce demand.

Built for Growth Digital (BFG Digital), formerly known as Export Technologies, has a range of leading clients in the UK and Ireland and has been in business since 2000.

He said he has generated sales of £1.5billion for his clientele, which includes Ann’s Cottage, Camping World, Newbridge Silverware and DV8 Fashion, since then.

BFG Digital, which is based at the Catalyst Innovation Center in Belfast, has 20 staff and is the latest addition to Ardmore which has around 60 at its Holywood base.

Ardmore said the takeover will help it capitalize on the growing demand for e-commerce solutions as more businesses turn online to reach ever more distant customers.

Ardmore managing director Mark Irwin said he was impressed with BFG Digital.

“BFG Digital has propelled growth for more than two decades, driving international sales success for customers hungry for rocket-propelled online growth, greater profits and customer retention,” he said. . “The combination of our marketing communications expertise and the e-commerce know-how and experience provided by BFG Digital provides a truly exceptional platform to build and grow high-performance e-commerce businesses.

BFG Digital is led by co-heads of consulting and services Leanne Blair and Andrew McComb.

“This groundbreaking acquisition, which is the first of its kind in Northern Ireland, means we can combine our skills to become the leading agency to deliver cutting-edge services and expertise in brand building, advertising and e-commerce. .,” Lesley said.

The two companies will also be able to partner with another Catalyst tenant, IRP Commerce, which provides an e-commerce platform.

IRP Commerce Commercial Director Philip Macartney welcomed the deal.

“IRP is delighted that partner agency BFG Digital has been acquired by Ardmore Advertising. Ardmore is an award-winning, results-driven, global marketing communications industry leader. IRP ecosystem and agency model.

Ardmore represents a range of clients including Network Rail, Stena Line, Lidl, Dale Farm, Phoenix Natural Gas, Power NI, Translink, Progressive Building Society, Destination British Columbia and National Trust.