Dabur’s NewU onboards Lyxel&Flamingo as digital marketing partner

Mumbai: Following a multi-agency pitch, Dabur’s beauty retail business NewU has teamed up with Gurugram-based digital marketing agency Lyxel & Flamingo to manage a global integrated digital marketing.

NewU is the chain of beauty and personal care products stores. Managed by H&B Stores, a wholly owned subsidiary of Dabur India, the brand operates more than 100 stores in major cities across the country, the company said.

“Indian consumers’ level of awareness of current and emerging Indian and global beauty products and trends continues to rise,” remarked Manish Asthana, Chief Commercial Officer of NewU (H&B Stores). “We are thrilled to partner with Lyxel&Flamingo to further increase our brand’s digital presence and forge a deeper connection with discerning consumers. The agency’s creative thought process resonates with our brand ideology and together we are confident in increasing our brand’s media footprint using a clutter-breaking strategy in this competitive industry.

Lyxel&Flamingo will manage the brand’s digital marketing functions, including social media marketing, website management and automation, SEO, influencer management and digital media buying. “The agency is responsible for leveraging its collective creative, strategy and social media skills to improve brand recall, build brand loyalty and drive digital footfall and engagement,” says the press release.

“Our team of exuberant young professionals believe that a well-rounded digital strategy can exceptionally increase consumer conversion rate,” said Shreyansh Bhandari, Managing Director of Lyxel&Flamingo. “The beauty retail sector in our country is very dynamic and in this context, we intend to bring the ideal balance between creative digital communication and engagement to reach the audience of NewU on a larger scale.