Digiday Content Marketing Awards Virtual Announcement

Announcement of the 2022 Digiday Content Marketing Awards winners will begin here on Thursday, May 5 at 2:30 p.m. EST. Welcome and we look forward to celebrating with you. To register for this event and add a reminder to your calendar, please click here.

Best Advertising Partner for Brands
First Media and Factor – Launch of performance marketing
Power Digital – The best advertising partner for all brands
Roku Advertising
EGC Group’s Be KISS Confident campaign

Better agency/client collaboration
Beauty of Elves, Movers+Shakers
Far From Shy and the University of Phoenix – A Pandemic Response That Gives Students, Alumni, and Prospects a Career and Life They Love
HDK MEDIA and ZAKAT FOUNDATION OF AMERICA
LADbible Group x Disney + x Publicis
Mahlab – Supporting Prospa through its greatest crisis
Ram x Yellowstone franchise partnership
Target and Portal A: Let’s Target Season 3

Best Brand Publication – Print and/or Digital
StudioID from Industry Dive & IBM – Security Intelligence Blog
Mahlab – transforming the bible of the water industry.
Redshift by Autodesk
T. Rowe Price Investor Magazine
Compass Magazine with Revmade
Sunday Editing by Sunday Riley

Best brand/influencer collaboration
Accenture – North America
american eagle
elf beauty, Chipotle, Movers + Shakers, D1A
INNOCEAN USA
PPK and the Florida Lottery – Week For Life Wellness Series
Weber Shandwick, Chicago and Kellogg Company – The Cheez-Itennial Cake

Best Branded Content Series – B2B
Brand Movers & Beumer Group – Launch of three URL niche content hubs
EY – Leadership in action
Hearts & Science: AT&T Business x The Washington Post 5G partnership
McKinsey Global Publications
NBC News Brand Studio
SkiftX and AWS – Digital Transformation in Travel
WP Creative Group and NI – Finding Failure

Best Branded Content Series – B2C
Appleton Estate
Barkley and Planet Fitness present Xrystal with an X
BDG Studios, J3 and Johnson & Johnson – From the beginning
Cracked More
Digitas and KitchenAid-Design Minded
MotorTrend & Rivian — Electrifying the Outdoors
Schibsted Partnerstudio and the Norwegian Directorate of Health, Mindshare – A multilingual universe on Norway’s largest news site
WP Creative Group and REALTORS® – Shelter from the Storm

Best Branded Content Site – B2B
Attentive
Brand Movers & Satair – The Satair Knowledge Center
Globalization Partners Localization Initiative
McKinsey Global Publications
McKinsey Global Publications
Salesforce + Google: virtual adventure
Wells Fargo Small Business Resource Center

Best Branded Content Site – B2C
Google Shopping x PAPER – 21 of 21 Partnership
HP – The Garage by HP
LADbible Group x Brew City
SJR and Spotify for recording
The Well by Northwell Health, with Revmade
WP Creative Group and Mattel – The Empathy Problem

Best Branded Podcast
Accenture – North America
House. Made., an original podcast from Rocket Mortgage
Atlantic Re:think and Boston Consulting Group – American Metamorphosis Season 1
LEGO® and Velocity, ViacomCBS
Teamistry, an original podcast from Atlassian
Yahoo + Ford: electric generation

Best Campaign Pivot
Barkley – Delta Faucet Real Life Showroom
Fenty Beauty & Barbarian — Fenty Eau De Parfum Ghost Stores
Ikea
Lunches
Mahlab – Transforming SecondBite’s mission to feed the homeless
Mars Pet Care – Cesar Wholesome Bowls – BestieBowls – Weber Shandwick, Chicago

Best Community Development Campaign
barley
cloud paper
Fenty Beauty & Barbarian — Fenty Eau De Parfum Ghost Stores
FOLX Health – Take up space
Imprint Projects and Levi’s — Levi’s Music Project: Discord Launching 2021
Mahlab – Helping the UN fight gender discrimination

Best Direct Response Campaign
Disney Broadcast
First Media and Factor – Launch of performance marketing
Mars Pet Care – Cesar Wholesome Bowls – BestieBowls – Weber Shandwick, Chicago

Best Experiential Marketing Campaign
Allied and Tier 1 Partners
Inspiration4 and Known
Kellogg’s Pop-Tarts – Pop-Tarts Frost Shop – Weber Shandwick, Chicago
Netflix launches first-ever Stranger Things store
MRN Agency
Visible & Madwell

Best Content Studio/Internal Brand
DECIEM, the abnormal beauty society
NBC News Custom Productions
About Content and Brand Studio
The Shutterstock Blog
ViacomCBS Streaming – Candy Factory
WP Creative Group

Best Influencer Generated Content
Bravo’s Real Housewives of Salt Lake City Season 2: Captiv8 x Essence x Bravo TV
eos x Mischief @ No Fixed Address – Cooch Blessings Campaign
Kellogg’s Pop-Tarts – Pop-Tarts Frost Shop – Weber Shandwick, Chicago
MTV Entertainment Group, ViacomCBS
Quaker Chewy teams up with Andy Grammer to write the hottest new Camp Jam and help give back to deserving kids
Starbucks and Edelman – Starbucks + Chance the Rapper Launch Made Ready Wallet Campaign

Best Play or Series of Interactive Content
INNOCEAN USA
McKinsey & Company – McKinsey for Kids: K-pop, culture, containers and why Asia is where the action is
McKinsey & Company – The Asian Century, Two Years Later: Looking Back
Uproxx
WP Creative Group and Citrix – The Sanctuary of Sound
Wpromote and Zenni – Face Shape Quiz

Best Multi-Channel Content Distribution Strategy
Anheuser-Busch – Reventon de Verano
CVS Health & Foundry 360 – 2021 CVS Health Trends Report
EXTRA® Gum + MTV VMAs – A New Beginning for Live Music
MTV Entertainment Group, ViacomCBS
Schibsted Partnerstudio and the Norwegian Salvation Army, Starcom and Create – Raising awareness of poverty in one of the richest countries in the world.
So Yummy and Walmart – 360º Social Commerce Campaign

Best New Product or Launch Campaign
BIC USA Inc.
Digiday Media and Hertz – Launch of Let’s Go!
eos x Mischief @ No Fixed Address – Cooch Blessings Campaign
Fenty Beauty & Barbarian — Fenty Eau De Parfum Ghost Stores
Enabled – Launch Cyclon
RuPauls’ Drag Race Season 13 – Bubly Bounce Launch

Better use of data
LEARFIELD – Samsung ‘Sanctuaries of Glory’
McKinsey Global Publications
Rakuten Advertising and JanSport – Disorientation
The Guardian G Labs and Novavax
Video Tremor + Universal McCann (Detroit) + Pure Michigan
WeTransfer

Better use of native advertising/sponsored content
Behind the corporate headlines | BrandStudio24 and Nedbank Business Banking
Crank Yankers – Jimmy Kimmel Prank Calls KFC
Grindr Presents: The Old Gays Talk About HIV, sponsored by ViiV Healthcare
INNOCEAN USA
Ram x Yellowstone franchise partnership
theSkimm – Virtual Holiday Village
WP Creative Group at Washington Post and AT&T Business

Best use of real-time streaming video
Live One
Movement Live by Michelob ULTRA – The Ultimate Ride: A cycling experience and a live concert
MTV Entertainment Group, ViacomCBS

Better use of social networks
american eagle
Appleton Canada Estate and Resort – Hidden Gem
elf beauty, Chipotle, Movers + Shakers, D1A
Ikea
INNOCEAN USA
TBS x Known – Chad

Best use of TikTok
Duolingo – Duolingo’s TikTok channel
Durex Canada – Always On TikTok Campaign
eos x Mischief @ No Fixed Address – Cooch Blessings Campaign
FELGTB #RealVoicesofPride, by Edelman
GLOW & Universal Pictures, Illumination – Sing 2 TikTok Campaign
Impossible Science – WonderFirst and Sony Pictures Television

Best use of video
Brand Movers and Santander Consumer Bank Denmark – Launch of the School of Economics
COPA90 X Pepsi
KERV Interactive & Goodway Group & Susan. G Komen – Interactive Video Campaign for Breast Cancer Awareness Month 2021
Merck – Discover TNBC: Stories of Resilience
Walking – Running is for everyone
Sallie Mae and GYK Antler – “HACKED” YouTube Series

Best User Generated Content
COPA90 X Pepsi
Maybelline, Wattpad and Blue Ant Plus – Brave Together campaign
TMB Branded Content Breaks – “Morning Moments”, Presented by Cheerios

Best Virtual Event
Barkley – Delta Faucet Real Life Showroom
Barkley Inc. – Taco Tuesday® “Meating” Maker for Taco John’s®
Insider Studios + Kellogg’s: Bringing People Together to Fight Childhood Hunger
Live One
Marcus Thomas LLC – Ohio Lottery PAC-MAN®’s Live Extrava-Game-Za Facebook Live Event
ViacomCBS

Content Marketing Partner of the Year Award
GLOW
Manifest Agency
NBC News Brand Studio
Rhythm
Focus POLITICO
Tr.ly, Tremor International’s in-house creative studio

Most effective/measurable campaign
Behind the corporate headlines | BrandStudio24 and Nedbank Business Banking
Brunner and The Home Depot Rental – Rental Supply Awareness
elf beauty, Chipotle, Movers + Shakers, D1A
Helen & Gertrude with Hologic – Genius™ 3D MAMMOGRAPHY™
Looney Advertisement
Network ten

Most Engaged Brand Community
Fenty Beauty & Barbarian — Fenty Eau De Parfum Ghost Stores
GLOW & SHOWTIME – The L Word: Generation Q Season 2
MTV Entertainment Group, ViacomCBS
Compass Magazine with Revmade

Most innovative use of content
Barkley and Planet Fitness present Xrystal with an X
LADbible Group x Mindshare x Lynx – Lynx The Rock – Up A Notch
McKinsey & Company – McKinsey for Kids: K-pop, culture, containers and why Asia is where the action is
McKinsey & Company – The Asian Century, Two Years Later: Looking Back
MTV Entertainment Group, ViacomCBS
Schibsted Partnerstudio and the Norwegian Directorate of Health, Mindshare – A multilingual universe on Norway’s largest news site
Society6 and Sherwin-Williams – Launch of the “View in Room” AR tool