Tags: business, CLA, digital tools, home page, students
Drew University Business Students Build Websites in Digital Marketing Course
Semester-long projects build on brand ideas
December 2021 – Students enrolled in the Drew University Digital Marketing Course build their own WordPress sites around a brand or business idea as part of a semester-long project.
Twenty-five course students, taken as part of Drew’s new marketing major, also created a social media strategy, a social+ community development plan, and a targeted email campaign around their concepts. of website.
Thanks to the University’s participation in the domain of one’s own program, students are entitled to a free domain and web hosting package while at Drew, who provided the in-house tools to jump straight into their projects. Students used key marketing concepts such as search engine optimization (SEO), social media strategy, content creation, and marketing analytics to inform their final projects.
For many students, the challenge of building a website from scratch presented a unique opportunity to delve into an area of personal interest or pursue a passion project. Here are some highlights:
Matthew Agudelo C’24 – Quality pixels
Major: Finance | Project URL: matthewagudelo.com
Matt chose to feature his brother’s photographs and created a website featuring striking images reflecting his brother’s versatile portfolio. “I wanted the website to mean something. I didn’t want the website to just be a project for the school,” he said during his final presentation. Photographs included glimpses of Matt on the football field for Drew, the Brooklyn Bridge and the New York skyline. Matt manages the website, marketing efforts and social channels for Quality Pixels.
Samantha Haase C’25 – SJH-Marketing
Major: Undecided | Project URL: sjhmark.com
A talented musician, Samantha has created a website around a concept company, Musical Marketing, one of the companies that will be part of SJH Marketing. Musical Marketing will help independent artists market their music and help budding artists improve their skills so they can break into the music industry. Musical Marketing offers group lessons at different levels as well as individual lessons in songwriting, composition, production, broadcasting and marketing.
Nicolas Panarin C’23 – Nick’s blog
Major: Marketing | Project URL: nicholaspanarin.com
Nick was born and raised in Vladivostok, Russia where he developed a passion for hockey. A part-time professional esports player with the Prodigy Esports team, Nick started a blog about hockey and video games in the hopes that it would be a space where people could chat and learn more about his two passions. His first two blogs mark the start of the 2021 National Hockey League season. Already active on Discord, Twitch and Twitter, Nick wanted to create a website that could become an active and enthusiastic community. He added a comment option after each of his blogs to encourage discussion and questions from site visitors.
Autumn Scarcella C’22 – Fitness with Aut
Majors: Business and Psychology | Project URL: autfitness.com
Autumn created a concept website inspired by her own fitness journey, which she started in earnest at the start of the pandemic. Not knowing where to start or what to do, she thought other people might experience some of the same challenges she was facing. In addition to a fitness blog, motivational reminders, and high-quality personalized exercise plans, the “Fitness with Aut” website includes a forum for building a welcoming and inclusive community that values a healthy lifestyle. fitness.
Ethan Trent C’24 – Mythic Skateboard
Major: Business | Project URL: mythicskateboards.com
Ethan grew up skateboarding and created a concept website for other skateboard enthusiasts and artists hoping to see their unique designs featured on Mythic Skateboard skateboard decks. In the FAQ section of the website, Ethan explains how artists can provide samples of work for review and learn about working with the company. A family-owned company, Mythic Skateboard seeks to “make the amazing hobby and sport of skateboarding affordable for everyone” while supporting little artists.