Your business needs a content marketing strategy. This is true if you are not creating any online content. Or if your content isn’t getting the results you were hoping for. So here are some tips from members of the online small business community for creating a strategy that actually works for your business goals.
Create a successful native advertising campaign
Native advertising allows you to reach potential customers online in a natural and organic way. And when you use this tactic to promote your business content, make sure you do it right. Read this article from Megan Morreale’s Content Marketing Institute for tips.
Use Facebook Engagement Strategies for Promotion
When promoting your content on Facebook, it’s important to find ways to engage your audience. The more engagement you get, the more people see your content. Ileane Smith offers some tips for content creators in this article.
Create a content experience framework to drive engagement and revenue
What kind of experience does your content provide to potential customers? If you don’t think about that, you might be missing out. In this article on target marketing, Randy Frisch explains how you can create a content experience framework and how it can benefit your business.
Categorize new content faster
The faster you can rank your content in searches, the more people you can attract. There are several things that go into creating high ranking content quickly. Neil Patel goes over the most important things to know in this blog post.
Audit your site with alternative SEO tools
To ensure your content is found online, you need to make sure your SEO is up to industry standards. It starts with evaluating your current site with SEO audit tools, like the ones included in this Onaplatterofgold.com article by Anthony Williams. Find out what BizSugar members are saying about the post here.
Flip the Content Experience Switch
When creating content for your business, it’s essential to always keep the customer experience in mind. Many marketers overlook this part of the process. But a simple change of perspective can make a big difference. Caitlin Burgess elaborates in this TopRank Marketing article.
Fill your editorial calendar with relevant topics
To create an effective content strategy, you need an editorial calendar full of topics that are actually relevant to your target customers. So how do you find such topics? Elise Dopson talks about it in this Databox blog post.
Refresh your image as a company
Your website, content, and branding can all have a major impact on how potential customers perceive your business. In this Mostly Blogging article, Janice Wald offers some tips for refreshing your online image. And BizSugar members shared their thoughts on the post here.
Understand the intent to boost SEO
SEO consists of putting your content online in front of Internet users. To do this, you need to think about the intent of searchers when searching for things related to your business. Syed Balkhi discusses this concept and its impact on businesses in this article from Search Engine Watch.
Attract loyal customers to your business
Loyal customers are essential to creating lasting success in any industry. So how do you go about generating not only sales, but also repeat sales from the same customers? Ivan Widjaya explains in this SME CEO article.
If you’d like to suggest your favorite small business content to consider for an upcoming community roundup, please send your hot tips to: [email protected]
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